UPA Expo, a 3day exhibition of UPS, Inverters, Batteries, Solar equipment kicked off in city

~ The overall Indian market size of power back up equipment is estimated to be around Rs 10,000cr and AP market Rs 500crore per annum ~

Hyderabad|India|August'2010:  In these days of power crisis, power cuts became unavoidable. And in this age of electronic communications, energy driven equipments, gadgets, and gizmos, power back up becomes very important. And energy management becomes crucial.

Keeping this in mind a three day trade show of Uninterrupted Power Supply in short UPS, Inverters, Batteries, Solar equipment, Power Storage Devices, Alternate Energy solutions is being organised in city at Institution of Engineers on August 6 to 8th. The expo is formally inaugurated today Mr.Y. Harish Chandra Prasad, Chairman of Malaxmi Infra Projects and former Chairman of CII, A P Chapter. Organised by UPS Expo Solutions, this is first time in the state a dedicated exhibition is organised for power back up equipment.

Speaking immediately after the inauguration Mr. Y. Harish Chandra Prasad said one unit of energy saved is equal to 2.5 units of power produced. He said government is giving lot of emphasis on energy saving and conservation. It has identified 74 industries which consume maximum energy. They were asked to conserve energy. On energey conservation, they were given Energy Saving Certificate which can be tradable, he said and appreciated organisers to come forward and organise such a rare exhibition.

The main objective of this expo is power cuts are inevitable. We need to gear up with power back up equipment. But, public in general still do not have awareness about these equipments. Ordinary public still feel that these quipment for meant for corporates and affluent people. Now there are many equipments which are affordable by individuals. Through this expo we want to communicate this message and we would like to create awareness general public about UPS, Inverters, Batteries and solar equipments informed Mr. Sreenath Reddy, MD of UPS EXPO Solutions.

About 40 exhibitors are showcasing their latest and innovative and wide range of products. The equipment of different manufacturers, suppliers, dealers and distributors is available under one roof for every one to compare and choose equipment which is best suitable to them.

Amara Raja, Delta, Exide, Accel, Numeric, Emerson, Whirlpool, Kirloskar, Microtek, Su-Kam, Power One, Luminous, APC, HBL, Crompton Greaves, Bajaj, Rocket, V-Guard, Tata Green, 360 Energy, Sreetek, Whirlpool, Sun Energy, Entek, Ernad, Albit, Swastik, Supreme, Surya, Okaya and many other companies are showcasing their products.

On display are some of the products like Tribal Life--which is India’s first smart LED based re-chargable portable emergency lantern. It delivers a 360 degreeLED lighting and is particularly useful in rural areas. It is brough out by Amararaj Batteries. It was launched in March 2010 in domestic market and its weighs 2kgs and costs Rs 1500/-.

Another product which remined highlight of the show is Tribal Italia, a home inverter. It says the age of box type inverters & UPS are over. Tribal Italia UPS blends together superb functionality, magnificient elegance and outstanding aesthetics.

Giving details, Mr. Sreenath Reddy and Prasanna Kumar, Managing Partners of UPS EXPO Solutions the organiser of the expo said the perception about battery has been changing fast. The industrial users are realising that battery is a critical link to ensuring the backup power.

The industry has grown four fold in the last three years and there is very high potential for growth in the coming years. The increase in demand is rapid in the IT, Industrial, Commercial as well as Domestic segments with sustained power cuts for longer periods, informed Mr. Sreenath Reddy.

Banking, insurance and finance companies continue to be the largest segment for battery usage, followed by IT/ITeS and telecom. Other important segments are Small Office Home Office and manufacturing sectors.

The Indian UPS market is a highly competitive, and fragmented. But it is growing. Both MNCs and indigenous manufacturers fighting for their cake. Competition within the market has been increasing due to the low level of entry barriers for new participants, especially in the low end power range (up to 20kVA). India UPS Market according to Frost & Sullivan was worth US$544.4 million in 2007 and estimates this to reach US$1,316.5 million in 2014.

The domestic UPS market comprises over 300 suppliers broadly classified into three categories viz 1 Global majors with pan India presence and they cater upto 60% of the market. 2. The Suppliers with regional presence. 3 Local suppliers confined to a few pockets or couple of cities or couple of states only.

2010 is expected to be a good year for the UPS market. According to IDC India, during 2009, the total India market size of high-end i.e above 5KVA UPS systems recorded 69,000 units. Emerson, Numeric and APC were the top three players in terms of units. During 2009, the total India market size of low-end i.e less than 5 KVA UPS systems recorded at 27 lakh units. APC, Intex and Microtek were the top three players in unit terms.

In India, the organised market is dominated by two large domestic manufacturers Amara Raja and Exide but there are a host of brands - mostly their products are imported - available in the unorganised segment.

Indian battery market set to double by 2011. The domestic battery industry is poised to more than double within four years given the current rate of growth of over 20 per cent per annum. The growth is not coming from automotive segment but from the industrial sectors powered by usage in the telecom, railways, power and other industrial applications.

Th organized battery market in India accounts for Rs 5,000 crore, and the unorganised sector about three times that of the organised business. But, the overall market size of power back up equipment is estimated to be around Rs 10,000crore. The Andhra Pradesh market for power back up equipment is put at Rs 500crore per annum. We have 14 major players in Battery business in India.

Normally exhibitions like this one are organized in countries like US, Europe. But sometime ago an International Battery Fair was held in India. Now a regional version of the same is being organized at Hyderabad. This itself is an indication that the market is poised for growth summed Mr. Sreenath Reddy.

This exhibition is showcasing various brands for the B2B customers and final consumers over a period of 3 days. The venue is centrally located facilitating all segments of customers to visit the exhibition. This is an excellent opportunity for all to know about various companies and their brands available in the market under one roof. By participating in this exhibition you may benefit by choosing the best business opportunity or best offer available among various brands.

The exhibition is opens from 10am to 8pm. The entry for the exhibition is free. And all are welcome to utilise this opportunity.

Having a battery back up for an office network environment is a necessity, as seen in most parts of India where power can go off without a warning. Power conditioners supply the much-needed power in times of need from batteries, connected to them. A battery is an electric storage device, which can be found in different shapes, sizes, voltages and capacities. Volta demonstrated the world’s first battery in 1880. 1983 saw the birth of the modern day SMF Battery which was brought to India by Amara Raja Batteries Ltd. (ARBL) in 1991. The battery is the most vital component of any UPS or any other power conditioning equipment. Only the batteries back power supply in case of any power outage. If not for this, all the critical data will be lost forever.

-August'' 2010