UPS Expo held at Hyderabad evokes good response

Hyderabad|India|August'2010: The first of its kind 3-day UPS Expo showcasing Inverters, Batteries, power back up devices, solar equipment concluded on Sunday late evening. The three day fair has received firm enquiries from 3000 plus customers. 35 plus exhibitors received these equiries for UPS Systems, Inverters, Batteries and Solar Equipment from . And these business enquiries when materialised transform into a business of Rs 75 lakh rupees informed Mr. Prasanna Kumar and Mr. Sreenath Reddy, Manging Partners of UPS Expo Systmes, the organisers of the event.

The sleek “Tribal Italia”, a home UPS and “Tribal Life”, protable lantern providing 360 degree were the highlights of the show. Both these products were introduced by Andhra Pradesh based Amara Raja Batteries. Tribal Life is India ’s first smart LED based re-chargable portable emergency lantern. It delivers a 360 degreeLED lighting and is particularly useful in rural areas.

Another product attacted crowd was Tribal Italia, a home inverter. Unlike conservative boxes it comes in beautiful design which fits in home decor and supplements to its interiors.

Sreenath Reddy said, ‘UPS 2010 was perfectly timed. About 40 exhibitors are showcased their latest and innovative and wide range of products. The equipment of different manufacturers, suppliers, dealers and distributors were showcased under one roof for every one to compare and choose equipment which was best suitable to them. Those participating companies included: Amara Raja, Delta, Exide, Accel, Numeric, Emerson, Whirlpool, Kirloskar, Microtek, Su-Kam, Power One, Luminous, APC, HBL, Crompton Greaves, Bajaj, Rocket, V-Guard, Tata Green, 360 Energy, Sreetek, Whirlpool, Sun Energy, Entek, Ernad, Albit, Swastik, Supreme, Surya, Okaya and many other.

The industry has grown four fold in the last three years and there is very high potential for growth in the coming years. The increase in demand is rapid in the IT, Industrial, Commercial as well as Domestic segments with sustained power cuts for longer periods, informed Mr. Sreenath Reddy.

Banking, insurance and finance companies continue to be the largest segment for battery usage, followed by IT/ITeS and telecom. Other important segments are Small Office Home Office and manufacturing sectors.

The Indian UPS market is a highly competitive, and fragmented. But it is growing. Both MNCs and indigenous manufacturers fighting for their cake. Competition within the market has been increasing due to the low level of entry barriers for new participants, especially in the low end power range (up to 20kVA). India UPS Market according to Frost & Sullivan was worth US$544.4 million in 2007 and estimates this to reach US$1,316.5 million in 2014.

The domestic UPS market comprises of over 300 suppliers broadly classified into 3 categories viz 1 Global majors with pan India presence and they cater upto 60% of the market. 2. The Suppliers with regional presence. 3 Local suppliers confined to a few pockets or couple of cities or couple of states only, informed Sreekanth. In India , the organised market is dominated by two large domestic manufacturers Amara Raja and Exide but there are a host of brands - mostly their products are imported - available in the unorganised segment.

The organized battery market in India accounts for Rs 5,000 crore, and the unorganised sector about three times that of the organised business. But, the overall market size of power back up equipment is estimated to be around Rs 10,000crore. The Andhra Pradesh market for power back up equipment is put at Rs 500crore per annum. We have 14 major players in Battery business in India .

-August'' 2010