Hyderabad|India|July'2009: Avvas Infotech Pvt. Ltd.,provider of enterprise application software and application management services forays into online matrimonial services and announces the launch of its South India's unique regional matrimonial service www.VivahaBandhan.com here at Hyderabad. The portal will be formally launched in city at a special function organized at Shilpakala Vedika.

Avvas Infotech, also plans to expand its base in South India by launching regional matrimonial services catering to the needs of people.

The uniqueness of this new product as put it by Mr. Mani Sharma Avvas, Chairman - Avvas iNfotech Pvt. Ltd. is that the on-line service is backed by Matrimonial service centres. The objective of this unique feature is in a wedlock it is not two individuals who get married themselves, but, two families are united. Arranged marriages have been the tradition in Indian society for centuries. Even today, an overwhelming majority of Indians in India have their marriages planned by their parents and other respected family-members. In India, marriage is very sacred. The institution of marriage in India is considered a very important one. And these marriages are thought to be for lifetime.

But, off late due to many reasons we have been witnessing gradual increase of unsuccessful marriages. And the divorce rate which was extremely low at 1.1% (compared with over 45.8% in USA) earlier is gradually on the rise. In this light of background, we need such an online matrimonial service which can couple technology with the Indian traditional touch. We need a service which caters not only to the young educated bride/groom, but also, requires the service that facilitates the illiterate and old aged family members role in fixing and finalising the match which lasts for life time. Once the elderly family members are involved in match-making along with young bride and groom taking into account factors such as personal values and tastes, the backgrounds of their families (wealth, social standing) and the astrological compatibility of the couples' horoscopes etc. chances of bonding is more and for lifetime.

“The idea behind this as we believe “Wedding marks the beginning of a new relationship not just between two individuals but also between two families and thus, there are various moments in the wedding process that help to build new relationships and promises”. As name suggests ‘bandhan’, which is lifetime, VivahaBandhan.com wants to play that pivotal role to make marriages and relations for life time”, said Mr. Sudhakar G., CEO - Avvas iNfotech Pvt. Ltd.

Some of the factors generally considered in Indian marriages to search for compatibility include values, personal expectations, age, height, looks, religion, mother tongue, caste, diet, education, professional, financial status etc. and others. VivahaBandhan carefully scrutinizes all these matters before making the profile available to prospective brides and grooms.

It might be a 'seasonal' industry, thriving only during the auspicious months of the year but with an estimated worth of Rs one thousand crore,and the Indian wedding industry is getting bigger and fatter day by day. With the industry growing at an average rate of 25 per cent per annum, the lavishness doled out by Indians on weddings is just getting larger. This is a recession proof industry. Many Indians know that marriage is usually a one time opportunity and hence, want to have a great wedding. So many experts are offering professional services. Special Wedding Malls, Weddings Expos, Fashion Shows, Theme Weddings, Wedding Planners and Event Managers, Designer Weddings, Garments, Marriage Entertainment industry, Online Matrimonial Services, new age photography firms and videographers, digital album makers, have become order of the day.

The industry is now slowly getting organised with the roles played by wedding planners, exhibition firms providing everything from make up to jewellery under one roof and with other big players now stepping into.

Vivahbandhan.com,is going to connect all such services,service providers, and provide the services of wedding planning.

It will be our endeavour to safeguard the sanctity of the institution of marriage. VivahaBandhan.com believes in delivering superior quality of matchmaking services. Our vision is to become the No. 1 choice of Indians when it comes to matrimony. We are spreading our wings in varied directions and are gaining confidence as the most honest, reliable and reputed marriage service for the global Indian community. VivahaBandhan.com is devoted towards bringing happiness and bonding lives of millions of Indians looking forward to a successful married life. This pristine matrimony portal endeavours to make search for matrimonial profiles easier, success of finding life partner higher and accomplishing a good marriage thereafter. We want to emerge number one reliable provider, informed Mr. Asif Pasha S., CEO - VivahaBandhan.com and Vice President, Avvas iNfotech Pvt. Ltd.

Primary VivahaBandhan matrimonial centers are coming up in Andhra Pradesh and Karnataka in prime cities like Hyderabad, Vijayawada, Vizag, Kurnool, Bangalore, Mangalore and Mysore. Soon VivahaBandhan matrimonial franchise centers will also be launched in major cities of Tamil Nadu and Kerala. The centers will be opened keeping in mind the spending capacity of every city, which is bound to sway from point to point.

Members can register for free and can search for matches from a huge database, have an access to their profiles, photos, videos, and also communicate with them to find their perfect match. VivahaBandhan.com allows its members to enjoy the partner search experience on the strength of its unique features. The members can also get better privileges in their search opting for premium membership - Diamond, Platinum, Gold, and Silver.

The features are Easy and Free Registration, Reliable & reputed marriage service, Fastest growing amount of data, Effective search functionality, Strictly confidential structure, Email service, Exclusive member homepage, Matchmaking service, Match Alerts Mechanism.

VivahaBandhan.com is one of the fastest growing matrimonial portal dedicated towards building matrimonial alliances and creating successful marriages. Fresh database updated on a regular basis is one of the highlighting features of the portal. The members are connected on the site with others who are interested in marriage genuinely . Proper validation process assures genuine profile members, strengthening the authenticity of the site. Self, friends, family, sibling & others can create an account to search for a match on the site. VivahaBandhan.com meets every single requirements of person searching for their match online. This comprehensive matrimony portal provides ample choice in terms of community, caste, city and more. Members can join for free, search according to preference, express interest to the perspective match, send and receive proposals along with varied other features.