Hyderabad|India|August'2009: VivahaBandhan an upcoming conglomerate of Matrimonial business services opened its off line centre at Himayathnagar, Hyderabad. Hyderabad ’s first VivahaBandhan Matrimonial Centre was launched by the Chief Guest Smt. Usha Chandrasekhar, IPS, Post Master General, Hyderabad Region. South India’s unique regional matrimonial service VivahaBandhan is developed by Avvas Infotech Pvt. Ltd., a Bangalore based provider of enterprise application software and application management services The Hyderabad centre is located at First Floor, Above AIRCEL, Liberty Road, Himayathnagar.

Speaking on the occasion Mr. Mani Sharma, Chairman elaborated about the portal, “Vivahabandan.com is a complete resource of wedding plan. It provides not only perfect matches, but also provides information about service/services providers related to successful conducting of a wedding such as Astrology, Purohit, Kalyana mandapams, Caterers, Make Up to Jewelry, etc. Vivahabandhan also plans to expand its base in South India by launching regional matrimonial services catering to the needs of people.”

“The uniqueness of this new product,” as put it by Mr. Asif, C.E.O of VivahaBandhan “is that the on-line service is backed by Matrimonial service centers. The objective is to emphasize on the fact that in wedlock it is not two individuals who get married but, two families are united along with. Arranged marriages have been the tradition in Indian society for centuries. Even today, an overwhelming majority of Indians in India have their marriages planned by their parents and other respected family-members. In India, marriage is very sacred. The institution of marriage in India is considered a very important one. And these marriages are thought to be for lifetime.

“In this light of background, we need such an online matrimonial service which can couple technology with the Indian traditional touch. We need a service which caters not only to the young educated bride/groom, but also, that facilitates the illiterate and old aged family members role in fixing and finalizing the match which lasts for life time. Once the elderly family members are involved in match-making along with young bride and groom, taking into account factors such as personal values and tastes, the backgrounds of their families (wealth, social standing) and the astrological compatibility of the couples’ horoscopes etc., chances of bonding is more and for lifetime.

“Some of the factors generally considered in Indian marriages to search for compatibility include values, personal expectations, age, height, looks, religion, mother tongue, caste, diet, education, professional, financial status, etc. VivahaBandhan carefully scrutinizes all these matters before making the profile available to prospective brides and grooms,” he said.

“It might be a ‘seasonal’ industry, thriving only during the auspicious months of the year but with an estimated worth of Rs. 1000 crore the Indian wedding industry is getting bigger and fatter day by day. With the industry growing at an average rate of 25 per cent per annum, the lavishness doled out by Indians on weddings is just getting larger. This is a recession proof industry. Many Indians know that marriage is usually a one time opportunity and hence, want to have a great wedding. So many experts are offering professional services. Special Wedding Malls, Weddings Expos, Fashion Shows, Theme Weddings, Wedding Planners and Event Managers, Designer Weddings, Garments, Marriage Entertainment industry, Online Matrimonial Services, New Age Photography Firms and Videographers, Digital Album Makers, have become order of the day.” said Mr.Mani Sharma, Chairman.

“It will be our endeavor to safeguard the sanctity of the institution of marriage. VivahaBandhan believes in delivering superior quality of matchmaking services. Our vision is to become the No. 1 choice of Indians when it comes to matrimony. We are spreading our wings in varied directions and are gaining confidence as the most honest, reliable and reputed marriage service for the global Indian community. VivahaBandhan is devoted towards bringing happiness and bonding lives of millions of Indians looking forward to a successful married life. This pristine matrimony portal endeavors to make search for matrimonial profiles easier, success of finding life partner higher and accomplishing a good marriage thereafter. We want to emerge number one reliable provider,” informed Mr. Asif, C.E.O.

Primary VivahaBandhan Matrimonial Centers are coming up in Andhra Pradesh and Karnataka in prime cities like Hyderabad, Vijayawada, Vizag, Kurnool, Bangalore, Mangalore and Mysore. Soon VivahaBandhan matrimonial franchise centers will also be launched in major cities of Tamil Nadu and Kerala. Members can register for free and can search for matches from a huge database, have an access to their profiles, photos, videos, and also communicate with them to find their perfect match. VivahaBandhan allows its members to enjoy the partner search experience on the strength of its unique features. The members can also get better privileges in their search opting for premium membership - Diamond, Platinum, and Gold.

The features are Easy and Free Registration, Reliable & reputed marriage service, Fastest growing amount of data, Effective search functionality, Strictly confidential structure, Email service, Exclusive member homepage, Matchmaking service, Match Alerts Mechanism.

VivahaBandhan is one of the fastest growing matrimonial portals dedicated towards building matrimonial alliances and creating successful marriages. Fresh database updated on a regular basis is one of the highlighting features of the portal. The members are connected on the site with others who are interested in marriage genuinely. Proper validation process assures genuine profile members, strengthening the authenticity of the site. Self, friends, family, sibling & others can create an account to search for a match on the site. VivahaBandhan meets every single requirements of person searching for their match online. This comprehensive matrimony portal provides ample choice in terms of community, caste, city and more. Members can join for free, search according to preference, express interest to the perspective match, send and receive proposals along with varied other features.