Hyderabad|India|July: With over Rs 25 Crores
turnover, Hyderabad based SuryaRay Elixirs Pvt Ltd owns "Xtreme Sports
Bar" the nations leading chain of Sports Bars. In a span of just one year,
XSB presently has seven outlets spread across, Four in Hyderabad, Two in
Bangalore, and One in Gurgaon, Delhi. SuryaRay Elixir Pvt Ltd also owns
another brand, Excess. With more such ventures in the F&B sector on the
anvil across the country, the company is all set to target 160 Crore in
the next 3 years.
XSB is a countrywide chain of sports bars, started by two enterprising
businessmen, Arjun Valluri and Dheeraj Keshwani. After having successfully
launched in Hyderabad, Bangalore and Gurgaon, the second XSB in Bangalore
is but a natural move for the team to go on an expansion mode. Comfortable
lounging on bean bags, wooden interiors and four private dining areas,
Xtreme Sports Bar is the ideal location to kick back with your friends and
enjoy sporting action.
With over Rs 2.5 Cr to 4.5 Crores required to open each Xtreme, the
minimum size of XSB is 4000 sq ft carpet area. XSB size varies with
location and the potential size of target market within area of the XSB.
XSB Banjara 6000Sqft, XSB Karkhana 5000Sqft, XSB Madhapur 7200Sqft, XSB
Indranagar 5000Sqft, XSB Bannerghatta 9000Sqft, XSB Gurgaon 600Sqft.
The first XSB opened on May 30th, 2008 in Hyderabad, most of the XSBs
opened so far usually feature large screen plasma and LCD screens (XSB
Bangalore Bannerghatta has 20!), pulsating surround sound and perfect
digital clarity (minimum 2 LCD screens in each center), Xtreme Sports Bar
is the ultimate heart-stopping, adrenaline-pumping, yell-yourself-hoarse
sports viewing experience, transporting to the heart of the action. The
average age visiting XSB is in the range of 21- 45 Years and Sports
lovers.
Foos Ball, Golf Simulators, Dart Boards, Console Gaming, LAN Gaming, Pool
tables are the games available at Xtreme. XSB focuses on a sports viewing
experience such as Live action and Pre Recorded games an average meal for
2 is @ Rs.500/-. XSB operates in both Mall and High Street formats. First
mall outlet expected in Jan’10, Chennai.
Alluding to the success of XSB, Director Arjun Valluri of SuryaRay,
exults, "Great customer experience across all outlets. Every location is
performing as per expectations. Pricing is focused on "Value for Money"
and has helped retain loyal customer base, which in turn attracts new
Customers. This has encouraged us to expand XSB brand across the country".
As Dheeraj Keshwani, Director rightly points out, "On weekdays we average
150 per day, and on weekends – average 300 per day!" He further continues,
"XSB has created a new market for sports fans and is the largest single
player in this market. XSB aspires to continue to be the leaders in the
Sports Bars business". 10 New Locations are planned by March 2010, Mumbai,
Delhi, Kolkata, Chennai, Chandigarh, Jaipur, the proposed investment for
expansion is 35 Crores.
SURYARAY ELIXIRS plans to add new services like, Bowling alleys and gaming
zones (console and LAN gaming systems) in some locations, XSB will not
retain as an Indian concept, it will strive to go international. Ambitious
plans of rolling out XSB in Europe, Australia and the US by March 2011.
More 'Retail Outlets' of Hyderabad...
Reachout's News Bureau
July' 2009
