Asin launches the Fair & Lovely Expert
Express in Hyderabad
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Hyderabad|India|June'2012:
For the first time the women of Andra Pradesh
have an opportunity to get an expert-like
treatment on the go. Bollywood’s reigning
actress Asin Thottumkal, unveiled the Fair &
Lovely Expert Express – at an enthralling
event at Park Hyatt, Hyderabad. Fair & Lovely
Expert Express that tours Andhra Pradesh,
Uttar Pradesh and Bihar till 25th July, 2012
will give women expert skincare advice.
Fair & Lovely Expert Express is a customized
luxury bus that comprise of a specialized Skin
Analysis Zone, Personalized Consultation Zone
and a Fairness Treatment Zone where in Beauty
Advisers will offer personalized advice and
solutions. As part of the process, women will
sign up for a skin analyzer test on completion
of which their Fairness Report card along with
their customized skin care regime would be
given to them.
At the launch, Asin upon receiving her
Fairness Reportcard she said, ‘I have been a
proud user of Fair & Lovely for years and am
delighted to be associated with this brand.
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The New Fair & Lovely Advanced Multivitamin is not just a cream , it’s a
fairness treatment and like most expert fairness treatments, it targets
darkness causing problems on the face such as spots, dark circles,
sun-tan, dullness and dark skin; giving you flawless cosmetic treatment
like fairness everyday. I am sure every woman is simply going to love this
product’.
Arun Srinivas, Vice President Skincare, Hindustan Unilever said, ‘Fair &
Lovely has enjoyed an extensive brand loyalty from consumers across the
country and to cater to our discerning consumers, the New Fair & Lovely
Advanced Multivitamin is our best skin lightening formulation ever. New
Fair & Lovely Advanced Multivitamin is now much more than just a cream; it
offers consumers the targeted action of expert fairness treatments. The
Fair & Lovely Expert Express will offer the best skin advice to women
across Andhra Pradesh, Uttar Pradesh and Bihar’.
Beyond Hyderabad, Fair & Lovely Expert Express will be touring Karim Nagar,
Medak, Warangal, Khammam, Vishakapatnam, Guntur and Nalgonda in Andhra
Pradesh; Patna, Muzzafarpur and Bhagalpur in Bihar and Jhansi, Lucknow,
Kanpur, Agra, Aligarh, Meerut, Moradabad, Bareilly, Gorakhpur, Varanasi
and Allahabad in Uttar Pradesh.
-June 2012
