Bajaj Lighting launches new
products; Announces 2012 plans for South India
Hyderabad|India|July'2012: Bajaj Lighting has entered the
premium segment with the launch of a stunning range - Megaman, Bajaj
Hyperion and LEDZ, at a high profile meet, on Tuesday night here in
Hyderabad. With an offering that caters to different customer segments,
Bajaj Lighting has developed a strategy to ensure a greater presence in
the growing domestic market.
Speaking on the occasion, Shri C.G.S. Mani, Executive President and Head
of Lighting BU - Bajaj Electricals Ltd, said “It gives me immense pleasure
to launch the Megaman, Hyperion Range and LEDZ in Hyderabad as the city
has always been an important market for us at Bajaj Electricals. We are
sure our consumers here will be as excited as we are about the new
additions to the Bajaj Lighting range. Our latest offerings in the segment
as high on energy-efficiency and are extremely eco-friendly. ”
As President of Elcoma, the apex body for the Lighting Industry in India,
Shri C.G.S. Mani added “We have set various standards in the LED offering
to curb inferior products. We have also worked closely with several state
governments to ensure that these products are accessible to the consumer
by reducing duties and taxes.”
He further added, “With the lineup of our new products and many new
projects and offerings in the pipeline, we are confident of having a great
2012, whereby we are aiming for Rs. 551 crores in this financial year with
a growth of 30% and CAGR of 25%”.
The company’s lighting division in the South is growing at 55% with a CAGR
of 47% over 4 years.
The event was graced by Shri C.G.S Mani, Exec. President & Head of
Lighting BU - Bajaj Electricals Ltd, Shri Rohit Kumar, National Head
–Sales (Lighting BU), Mr. R. Baraneetharan - DGM Business Development
Lighting BU, Mr. Ravi Grover – Sr. Manager Marketing, CL and Mr. R.
Viswanath – G.M. and R.M. South.