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 Bajaj Lighting launches new products; Announces 2012 plans for South India

Hyderabad|India|July'2012: Bajaj Lighting has entered the premium segment with the launch of a stunning range - Megaman, Bajaj Hyperion and LEDZ, at a high profile meet, on Tuesday night here in Hyderabad. With an offering that caters to different customer segments, Bajaj Lighting has developed a strategy to ensure a greater presence in the growing domestic market.

Speaking on the occasion, Shri C.G.S. Mani, Executive President and Head of Lighting BU - Bajaj Electricals Ltd, said “It gives me immense pleasure to launch the Megaman, Hyperion Range and LEDZ in Hyderabad as the city has always been an important market for us at Bajaj Electricals. We are sure our consumers here will be as excited as we are about the new additions to the Bajaj Lighting range. Our latest offerings in the segment as high on energy-efficiency and are extremely eco-friendly. ”

As President of Elcoma, the apex body for the Lighting Industry in India, Shri C.G.S. Mani added “We have set various standards in the LED offering to curb inferior products. We have also worked closely with several state governments to ensure that these products are accessible to the consumer by reducing duties and taxes.”

He further added, “With the lineup of our new products and many new projects and offerings in the pipeline, we are confident of having a great 2012, whereby we are aiming for Rs. 551 crores in this financial year with a growth of 30% and CAGR of 25%”.

The company’s lighting division in the South is growing at 55% with a CAGR of 47% over 4 years.

The event was graced by Shri C.G.S Mani, Exec. President & Head of Lighting BU - Bajaj Electricals Ltd, Shri Rohit Kumar, National Head –Sales (Lighting BU), Mr. R. Baraneetharan - DGM Business Development Lighting BU, Mr. Ravi Grover – Sr. Manager Marketing, CL and Mr. R. Viswanath – G.M. and R.M. South.

-July 2012

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