Bambino Agro Industries Limited completes 25 years
and celebrates Silver Jubilee Celebrations

Hyderabad|India|September'2009: Hyderabad’s national pasta food brand Bambino completes 25 years glories period of manufacturing and marketing of Vermicelli, Pasta, Instant Foods, Sweets/Namkeens both nationally and internationally. With the state of the art manufacturing facilities at Bibinagar near Hyderabad, Gurgaon near Delhi and Bhandara near Nagpur, it’s true Andhra home grown National brand with a reach from Kashmir to Kanayakumari. It exports regularly to USA, Australia, New Zealand, Singapore, Thailand, Japan, Europe, Congo, Angola, Ireland and parts of UAE. It is today has become the largest producer of Vermicelli in Asia as well as in the world. It is also in the process of registration of guiness book of world records as the largest producer of Vermicelli product in the world.

Bambino is the exclusive manufacturer of pasta with Durum wheat semolina in India. Bambione is a pioneering market leader in the sphere of pasta products. Presently it has 74 products in different variants, shapes and sizes. It’s product range include Pasta Products, Instand Foods, Soup Powers, Spice Powders, Ready to Eat Sweets and Ready to Eat Snacks.

The Bambino Agro Industries has grown almost by 100% in Sales in the last 3 years, informed Mr. P. Easwara Das, Executive Director addressing a press conference in Hyderabad today. It registered a turnover of Rs 220crore last year and expected touch Rs 260 to 270 crores this year. It is planning to double the trunover to Rs 500 crore in next five years, he informed. Bambino is the major supplier of Vermicelli to Military Canteens and Defence supplies to the tune of Rs 4 crore sales turnover.

We have an excellent R&D with a focus on quality. It procures raw material, wheat from the farmer and has its own flour mill to process the wheat and then used by the Vermicelli factory thereby ensuring that the consumer gets 100% international quality product.
The company offlate has been focusing and promoting more of health care products like Macaroni and Pasta. As they are made of durum wheat, which has nil cholesterol and just 1% fat content. Thus it offers tremendous energy to children because of the protein content. Elders get relief from cholesterol and excess fat informed Mr. Easwara Das.

As part of its penetration into rural markets, it introduced first time an economical pack, just at Rs 5/- consumers can buy Vermicelli which can make 4 cups of Kheer and 2 Cups of Upma. This helps rural consumers who can afford to buy their favourite Vermicelli. On the other side, it helps the company to reach the poorest of the poor consumers.

The company’s nutritionists evaluate and suggest food as per the nutritional value which will enable each segment of the household to lead a health life.

Speaking about the future plans Mr. Easwara Das informed that the company in its internal survey found that nearly 22% of software employees of 20 to 22 years old of a particular company are diabetic. Most of present corporate youth around 30 pus years have varying and untimiley food habits. In order to cater to this segment the most nutritious food Bambino is looking into diversifying into functional foods. It is planning to launch some major products in this category by 2010. Presently the clinical trials are underway. It is also plans to tie up with reputed Universities including one local University and Institutes in ensuring its futuristic growth plans become successful.

The company has recently organised a Festive Dhamaka in South market, which has got an excellent response. To forge continuous positive relationships with the trade it plans to honour select trading community as per their performance in the Festive Dhamaka scheme with bikes. About 34 Hero Honda Bikes will be presented to important dealers tomorrow in a separate function to be held in city.

The company has also honoured smaller retailers with suitable gifts to them. With the support of the International consumer and having already doubled the turnover with a very strong All India distribution network, company strongly believes that it is poised for a growth with futuristic products and change itself into a Health Food Company.