Barista Lavazza and Mattel Toys announce nationwide Barista Lavazza Café Scrabble 2010

Hyderabad|India|May'2010:  Barista Lavazza, the pioneer in café culture believes in keeping things fresh for its customers. Music and Games has been an integral part of the Barista Lavazza experience. And in their continuous quest to engage & involve consumers, Barista Lavazza organizes a variety of interactive contests, in-store promotions and games throughout the year. Scrabble is the most popular word game in the world and Barista consumers are used to enjoying a casual game of Scrabble at the cafés. To completely immerse the consumer in an intellectual and fun experience and take their coffee treat to the next level, Barista Lavazza and Mattel are set to organise the first ever Scrabble based championship at Barista Lavazza cafés across India, christened as Barista Lavazza Café Scrabble 2010.

The contest has two rounds - the screening round at all Barista Lavazza stores that leads to the selection of players for the city finals which will happen in the below mentioned outlet.

Banjara Hills
25th May - 3rd June
Saturday, 5th June

Barista Lavazza Café Scrabble 2010 provides an opportunity to all consumers walking in at Barista Lavazza to have a go at these competitions. The entry forms themselves are designed as pass-time Scrabble puzzles, which can be cracked while having a cup of coffee.

A lot of goodies await all participants across both rounds. Prizes will be given courtesy Tourism Malaysia, Mattel and assured gifts with every participation.

For battling in the Barista Lavazza Cafe Scrabble, register by simply walking in to a Barista Lavazza store and fill the entry forms available at all Barista Lavazza outlets.

Barista Lavazza was established in February 2000 by Barista Coffee Company Limited, to recreate the ambience and experience of the typical Italian neighborhood Espresso Bars in India. Barista Lavazza aims to provide a comfortable place for people to relax and unwind over a cup of coffee. Barista Lavazza has also been voted ‘Superbrand’ three years in succession.

At present, the Barista Coffee Company Limited has over 200 Espresso Bars and Crèmes in over 30 locations in India. Besides India, Barista Lavazza also has cafes in locations across Srilanka, Bangladesh, Oman and the UAE.

Barista Coffee Co Ltd is owned by Lavazza, Italy’s largest coffee company. Lavazza, the sixth largest coffee roasters in the world, has a 47% share in the Italian retail market (value, source: Nielsen) and operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Cafes). In 2008 sales exceeded USD 1.6 billion.

-May' 2010