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Bridgestone Launches its 1st Concept Store “Ashoka Tyres” In Secundrabad

Hyderabad|India|July'2012: Bridgestone, the world’s no.1 Tyre & Rubber manufacturer, today announced the inauguration of its first Concept Store “Ashoka Tyres” in Secundrabad. The store was formally inaugurated by Mr. H. Tanigawa, MD, Bridgestone India Pvt. Ltd. The Bridgestone Concept store aims to revolutionize the tyre buying experience, with an ardent focus on safety, reliability and eco-friendliness. The motto being safety of customers and workers; reliability of products; transparency in operations and promote eco-friendly products and environment both in the store and outside.

Speaking on the occasion, Mr. Tanigawa expressed, “The concept store, a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of Tyres in the region through our unique business model of safety, reliability and environment friendly norms that will be adhered to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements.”

Distinctively planned, designed & built on the concepts of Safety, Reliability & Eco-Friendliness, the concept store will not only enhance brand presence, but it will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers.

Safety: Every component in this Select Super Concept store is particularly designed to make this store optimally safe for everyone entering this store. Safety of Life & property is our prime concern. Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre Safety booklets for the customers, we plan to spread the Safety message to everyone. We also have specially designed Tyre Check up program for cars to check tyres, and batteries and oil.

Reliable: In the concept shop to ensure Reliability & trustworthiness for the customer we provide maximum transparency in all our transactions and operations in terms of products along with their pricing, services, & service info chart, which are displayed in the store. The service staff is also well trained to make the whole tyre buying experience of the customer lucid and trustworthy.

Eco-friendly: Bridgestone in its endeavor to save and protect the environment has used Ecopia (Eco friendly tyres), eco-friendly paints, energy saving lights, Lead Free Weights for Tyre Balancing. Even the stationery used in this store is of recycled paper. In addition the store also has internet zone, Cafeteria and Kids zone having Non Toxic Toys.

Front End Mechanical: The Concept Store besides showcasing Bridgestone’s complete product range will provide services like Tyre Changer / RFT Changer, Tyre Balancing, Tyre Alignment, Nitrogen, AC Top up Battery, Oil Change, Spark Plug, and Break Pads and also avail the service.

The Bridgestone Concept Store, Ashoka Tyres, spreads over an area of 4200 sqft showroom located at House No. 2-3-7, MG Road, Secundrabad-03.

-July 2012

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