Bridgestone Launches its 1st
Concept Store “Ashoka Tyres” In Secundrabad
Hyderabad|India|July'2012: Bridgestone, the world’s no.1 Tyre &
Rubber manufacturer, today announced the inauguration of its first Concept
Store “Ashoka Tyres” in Secundrabad. The store was formally inaugurated by
Mr. H. Tanigawa, MD, Bridgestone India Pvt. Ltd. The Bridgestone Concept
store aims to revolutionize the tyre buying experience, with an ardent
focus on safety, reliability and eco-friendliness. The motto being safety
of customers and workers; reliability of products; transparency in
operations and promote eco-friendly products and environment both in the
store and outside.
Speaking on the occasion, Mr. Tanigawa expressed, “The concept store, a
unique retail concept which we are introducing as a part of our aggressive
expansion strategy. This initiative will add a new dimension to the
retailing of Tyres in the region through our unique business model of
safety, reliability and environment friendly norms that will be adhered to
through our direct and indirect business operations. The concept store
besides having our complete product range and services will offer a new
experience in tyre buying for the customers. It will be also backed by
well informed staff that understands the nuances of consumer
requirements.”
Distinctively planned, designed & built on the concepts of Safety,
Reliability & Eco-Friendliness, the concept store will not only enhance
brand presence, but it will create a strong retail identity and in the
process will make Bridgestone products accessible to a much larger number
of consumers.
Safety: Every component in this Select Super Concept store is
particularly designed to make this store optimally safe for everyone
entering this store. Safety of Life & property is our prime concern.
Equipped with various products like RFT (Run Flat Tyre), TPMS (Tyre
Pressure Monitoring Systems) / GPS (Global Positioning Systems) and Tyre
Safety booklets for the customers, we plan to spread the Safety message to
everyone. We also have specially designed Tyre Check up program for cars
to check tyres, and batteries and oil.
Reliable: In the concept shop to ensure Reliability &
trustworthiness for the customer we provide maximum transparency in all
our transactions and operations in terms of products along with their
pricing, services, & service info chart, which are displayed in the store.
The service staff is also well trained to make the whole tyre buying
experience of the customer lucid and trustworthy.
Eco-friendly: Bridgestone in its endeavor to save and protect the
environment has used Ecopia (Eco friendly tyres), eco-friendly paints,
energy saving lights, Lead Free Weights for Tyre Balancing. Even the
stationery used in this store is of recycled paper. In addition the store
also has internet zone, Cafeteria and Kids zone having Non Toxic Toys.
Front End Mechanical: The Concept Store besides showcasing
Bridgestone’s complete product range will provide services like Tyre
Changer / RFT Changer, Tyre Balancing, Tyre Alignment, Nitrogen, AC Top up
Battery, Oil Change, Spark Plug, and Break Pads and also avail the
service.
The Bridgestone Concept Store, Ashoka Tyres, spreads over an area of 4200
sqft showroom located at House No. 2-3-7, MG Road, Secundrabad-03.
-July 2012
