Hyderabad|India|July'2010: Netxcell Limited, the pioneers in providing Telecom Application Services, announced today the launch of Cell Broadcasting Center (CBC) - the service that has the state of the art Cell Broadcast system designed for the simultaneous delivery of the broadcast messages to multiple users of mobile networks. Netxcell has already filed a patent for Netxcell CBC and the system is designed in compliance with 3GPP (3rd Generation Partnership Project), the standardized body that unites all the telecommunication standards and directs all the GSM networks.

Cell Broadcast technology is a one-to-many broadcast service as opposed to SMS which is a one to one service. Cell Broadcast technology facilitates to push out a single or binary text message to multiple mobile phones within an entire network area. In Cell Broadcasting, the information is sent to a particular geographical area which then reaches every subscriber in that geography just like a Radio or TV broadcast.

Markets in Europe, Mediterranean and Other Asian Regions have adopted this technology extensively and use the same for information, entertainment and emergency services. World wide organizations such as The United Nations, International Telecommunication Union and international governing bodies are already developing global harmonization standards for emergency cell broadcast warnings. The WHO is planning to use it for pandemic alerts thus trying to evade any disasters that are going to affect the existence of life.

Netxcell CBC
Netxcell Cell Broadcast Center is designed for creation and simultaneous delivery of the Cell Broadcast messages to multiple users of mobile networks. These messages can be broadcasted across the entire network coverage area or within specific segments or cells. Netxcell’s CBC is targeted to cater to the mobile operators by which the messages are sent from a server to all mobiles under a cell or a tower and can reach all the mobiles under a tower or the entire country in a matter or seconds.

Benefits & Advantages

To the Operators:
Netxcell developed platform enables an operator to send news and other valuable information like new services, tariff plans & campaigns through the preferred broadcast channels thus gaining the subscribers loyalty. The CBC system will also generate additional revenue flows from the advertisers thereby helping them in improving their bottom-line as the advertisers can use it for better exposure. As the product does not use service signaling channels of the SMS center, it helps operators in reducing the costs associated with bulk messaging.

To the End Users:
Netxcell CBC service will help the subscribers in the form of News, Weather Forecast, Currency Exchange rates, Stock quotations, information on Traffic jams, Leisure tours, concerts, cinema updates and online games. Apart from these, the subscribers can also get information from the operators on new tariff plans, discounts, campaigns and Emergency alerts like floods, disaster and natural calamities. The Non-intrusive feature of CBC further helps the subscribers not to get disturbed like an SMS does while they are busy.

Real time message broadcast:
CB message delivery is not affected by the number of message recipients and takes less than 30 seconds

Capability to define message broadcast areas:
The product can be used to roll out location based services as the messages can be broadcast across the coverage area of several base stations or across the entire network of the operator.

Speaking on the launch, Mr Debasis Chatterji, CEO, Netxcell Limited said “We are extremely delighted to launch this multiple message solution, which will benefit the telecom operators and subscribers in reduced cost of operation and non-intrusive service with valuable information respectively. We expect CBC to drive our growth path through its excellent communication benefits. Supported with its legacy, Netxcell always strives to come up with innovative services that benefit the mobile community as a whole.”

-July'' 2010