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Reliance Communications & Coolpad commence market roll-out of India’s first fully loaded Android CDMA phone in Andhra Pradesh

Hyderabad|India|September'2011: Reliance Communications Ltd, India’s No2 Mobile Service Provider and Coolpad Overseas, Joint-venture of Hong-Kong listed China Wireless Technologies Limited, has commenced the market roll-out of India’s fully loaded android Éclair CDMA phone, D530, in Andhra Pradesh market at Hyderabad. The handset will be retailed through Reliance Worlds and Reliance Mobile stores.

The D530 is Coolpad’s first CDMA Android handset introduced in the country. It is a fully loaded Android Éclair phone with CDMA, high speed data of 3.1 Mbps and a 3.5 inch touch screen. The phone is attractively priced at Rs 7999. Reliance Communications has also launched an exclusive scheme with D530 of 100% of the handset price as money back over 24 months.

According to Sami Al-Lawati, Managing Director, Coolpad Communications, “In the current scenario, we see Reliance CDMA as the key driver of mobile data business in India. Feature-rich CDMA handsets will play a crucial role in addressing this segment. Reliance’s large loyal customer base of CDMA subscribers, as well as the increasing trend of CDMA -users who want more features in their phones, offers Coolpad an opportunity to address the Reliance CDMA segment with the right products, at attractive price-points.”

Commenting on the market roll-out, Nagaprasad Velamuri, Hub Head Andhra Pradesh Reliance Communications, said,” We have a large loyal base of high ARPU CDMA customers. We have partnered with Coolpad to bring a wide range of handsets to cater to this base. Furthermore with the largest footprint of High Speed Data across 800 plus cities including all major metros like Kolkata, Delhi, Mumbai, Chennai, Bangalore & Hyderabad with 3G like speeds of 3.1 Mbps as well as data centric devices like Coolpad D530, we expect a substantial growth in the smart phone data usage revenues”.

Coolpad will follow a two-pronged strategy to drive its CDMA volumes. Trained promoters at all Reliance Exclusive Outlets and Multibrand Outlets will increase customer awareness of its feature rich phones and attractive handset bundled offers. The 100% money back offer from Reliance will accelerate handset off take.

Reliance is committed to enhancing the experience of CDMA customers by growing the ecosystem of CDMA phones available in India. In the coming months, Reliance is engaging with Coolpad and other international handset vendors to meet this objective.

Coolpad D530 is a Smartphone with Andriod (Éclair), support CDMA High Speed Data of 3.1 Mbps on 800 MHz. Coolpad D530 has 3.5 inch and 320×480 pixels single point touch screen, 2.0MP camera and support a maximum 1600×1200 pixels photos. It has a unique feature of wi-fi router for multiple users in a home environment. D530 also supports GPS navigation.

D530 has a 3.5 inch TFT touch screen and sports a smooth display. D530’s internal memory includes a powerful capacity for storing up to 3000 contacts, 500 SMS, 200 call logs. This cool touch phone is powered by a 1280 mAh Lithium Ion Battery.Coolpad D530 offers innumerable applications in easy-to-browse interface. It is an excellent option both for the techno savvy and professionals. For professionals, it is bundled with numerous business applications that include E-mail, incoming call firewall (great privacy security feature) and file browsing. The GPPS browser which enhances its Internet applications and provides best connectivity from anywhere anytime. For easy messaging it comes with Text input predictive software. Other functionalities include Alarm clock, world clock, calendar, calculator, memo, caller filter function, photo album, photo editor, wallpaper and games.

The Coolpad D530 offers a good mix of entertainment and business applications. The 2 megapixel camera gives good picture quality. Its MP3 multimedia player is a great boon to those passionate about music. It has FM Radio and supports USB and PC Sync and features 64-bit polyphonic ring tone. Coolpad D530 is a sleek android phone offering feature rich experience at affordable price.

September.2011

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