Hyderabad|India|December'2009:   India’s leading lifestyle bookstore chain launched its 5th store in Hyderabad. The latest store is located in IT HUB of Cyberabad. This brand new store was inaugurated by Ingrid E. Newkirk, founder / president of People for The Ethical Treatment of Animals (PETA). The store takes up a sprawling 3000 sq feet and is located at Cyberabad, Inorbit Mall, Hyderabad. This also marks the opening of the 3rd Crossword store within 12 months in the city of Hyderabad.

Crossword’s vision is to create an urban oasis for its customers. The new store as all other Crossword outlets will stock a wide variety of books, movies, music, CD-ROMs and stationery, guaranteeing a complete lifestyle experience.

Ingrid E. Newkirk, founder / president of People for The Ethical Treatment of Animals (PETA), inaugurated the 5th store in Hyderabad & launched her book “One Can Make A Difference” which includes essays by Pt. Ravi Shanker, Mickey Rourke, Martina Navratilova, Dr. Temple Grandin, Oliver Stone, Sir Paul and Stella McCartney and Moby.


On this gracious occasion Mr. Mohit Gadia, National Operations Manager, Crossword Bookstores said: “It is a great occasion for us wherein we have opened our 5th store in Hyderabad. It is also our 3rd store within 12 months and that shows the extent of reading culture present in Hyderabad. This store being located in the IT hub of Cyberabad we hope to provide reading pleasure to the working professionals present there. We also extremely thankful to Ingrid Newkirk who agreed to launch our store along with her brilliant collection of stories”.

Crossword is India’s leading bookstore chain, which has pioneered the lifestyle bookstore concept in India. Its innovative approach to book retailing and its achievements have received wide acclaim in India and has won the ‘Reid & Taylor Award for Best Retailer of the year – Leisure & Specialty’ at the India Retail Summit 2005 ‘Images Retailer of the Year award for the books, music and gifts category for 2005’. Businessworld rated Crossword as the ‘6th Most Respected Retailer in the country’ for the year 2006; the only bookstore to feature in the top ten. Launched in 1992, Crossword currently has 55 stores across 11 cities in the country in Ahmedabad, Bangalore, Chennai, Hyderabad, Jaipur, New Delhi, Kolkata, Mumbai, Pune, Vadodara & Nagpur. Crossword Bookstores Ltd. is a wholly owned subsidiary Company of Shopper’s Stop Ltd – India’s leading department store chain. The Holding Company inter-alia also acts as a Master Franchisee of the Company.

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