Hyderabad|India|March'2009: Dabur India Limited, India’s leading natural healthcare company, today held the Grand Finale of its highly successful mega model hunt in Hyderabad -- ‘Dabur Gulabari Miss Fresh Face of Hyderabad 2009. Ms XYZ was crowned the Dabur Gulabari Miss Fresh Face Of Hyderabad from among the 20 finalists at a glittering ceremony organized here today. Besides the coveted crown, Ms Nikita took home a One-Year modeling contract with Dabur Gulabari and a cash prize of Rs 50,000.

Ms Anisha Dhiman was adjudged the First Runner Up, while Ms Rikee Chatterjee was the Second Runner Up at the contest, which saw over 4,000 girls from across Andhra Pradesh filing their nominations. They also bagged a cash prize of Rs 30,000 and Rs 20,000 respectively. The independent jury for the Grand Finale included former Miss India Sindura, popular actor Ejaaz Khan, and renowned choreographer Shravan.

Celebrity Sindu Menon and well known Tollywood actor Bharath Reddy were chief guests at the Grand Finale of Dabur Gulabari Miss Fresh Face Of Hyderabad 2009 contest.

“We are thrilled with the response the contest evoked as over 4,000 nominations were received from across the state. The winner truly embodies the qualities of Dabur Gulabari -- soft, fresh skin that glows like a rose -- and we are delighted to have her represent the brand to the world. Dabur Gulabari has always been associated with beauty and is the only personal care brand in India offering the goodness of rose for soft and fresh skin. With this consumer connect initiative, we have taken our association with beauty a step further,” said Ms Disha Asher, Product Manager, Dabur India Ltd.

From among the entries received, around 200 girls were shortlisted to appear for the auditions held on February 28th. After extensive screening and an audition, an independent jury shortlisted the 20 finalists for the Grand Finale. The crowd supported the girls throughout the contest with continuous cheering for their favorite contestant.

“This initiative was also an unique way of spreading awareness among the beauty conscious women of Hyderabad, especially the young college-going girls. Hence, we had also organized 4-day grooming session for the finalists in Hyderabad to educate them on various aspects of beauty care, ramp walking & grooming,” Ms Asher said.

Offering the promise of ‘fresh, soft skin that glows like a rose’, the Dabur Gulabari skincare range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the product also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment. The Dabur Gulabari range today includes Dabur Gulabari Gulab Jal, Moisturizing Cold Cream, Moisturizing Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skincare range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look.

Reachout's News Bureau
 March' 2009