Hyderabad|India|April'2010: Always at the forefront of innovating high tech, yet relevant technology products for the discerning consumer, Godrej Appliances has now set its sights on changing the way Indians enjoy their television viewing experience with a difference. Culminating from months of advanced technology and consumer research, Godrej Appliances today announced launch of its Godrej Eon LED TV with its 32-inch model (GL32T43KAB) in Hyderabad.

Whether its sports, science fiction blockbusters or even action packed Bollywood films, Godrej Eon LED TV will now enrich how you view TV at home. The Godrej Eon LED TV showcases a fantastic combination of ground breaking technology that brings alive images, like never before. The advanced backlight technology of these LED TVs enhances the movement of every pixel which in turn enhances picture quality with incredible depth and perfect clarity.

Equipped with advanced LED TV Engine, these LED TVs have a 10 bit HDP Processor that boosts the video quality with the advanced flesh tone and a multi-colour enhancement. Embedded with HDTV/ VGA Encoder, these LED TVs reproduce a perfect high bandwidth input signal – that brings images to life, making TV viewing a refreshingly different experience.

Apart from the LED TV, Godrej appliances also introduced the entire range of televisions including LCD TVs and CRT TVs. This entire range boasts of the latest technologies that give you a visual output that is par excellence

About Godrej Eon LCDs-The LCD televisions come with the most advanced iPIX technology. This technology cleans the input signals and gives a picture quality that is a visual treat. This technology is similar to the technology used by remote sensing satellites to scientifically clean images.

About Godrej CRTs-A series of Godrej CRT televisions were also introduced. These televisions have the advanced Picture Enhancer technology that gives you an excellent visual output

Commenting on the launch of Godrej Eon LED TV, Mr. Kamal Nandi, Vice President, Sales & Marketing, Godrej Appliances said, “Godrej has always focused its efforts on innovative design and technology aimed at delivering the most efficient and enjoyable products. With our expertise in high technology manufacturing , Godrej Eon LED TVs have more than just a groundbreaking technology - it's the future of television with a difference; it offers a totally different and unique experience. We are confident that consumers will enjoy watching their televisions with our technology which will be the new bench mark of LED TVs in India”.

Added Mr. Ramesh Chembath, Sr. General Manager, Marketing, Godrej Appliances, “While Andhra Pradesh has majority of the sales in the flat and slim TV segment, lately there has been a clear shift towards the higher end segment with sales of LCDs and LEDs increasingly gaining significance vis a vis total category sales. The consumer today is well aware of what is in the market and demands the highest quality products with the latest technology. Customers are even willing to pay a premium provided they get the best in class. Television continues to be one of the fastest growing markets, more so in LED TV and LCD TVs which are growing at more than 100% year on year. The Godrej Eon range aims to strongly establish itself in this category”.

Godrej’s EON Range of LEDs and LCD TVs have five star energy rating. The range will be available across Andhra Pradesh at the price of Rs.18, 500 to 62,000 from April 2010. The Godrej CRT TVs will be available at a price range of Rs.5600/- to Rs.9300/-

To create more excitement amongst the consumers and drive direct engagement for the product Godrej Appliances has launched an interesting mass media campaign which will create a lot of buzz. This will be suitably supported with the on-ground support.

Andhra Pradesh has a market size of 1.1MN units and is growing at the rate of 8% .Since the time Godrej launched its range of Colour Televisions in AP in September 2008, it has captured a share of 3% .With its launch of the entire new range, Godrej has an aggressive plan to achieve a market share of 10 % in the next 12 months and be amongst the top 3 players in the Market.

-April' 2010