New Water Purifier with Heptapure Technology launched

Ensures water safe from lead, pesticides, bacteria and other harmful toxins.

Hyderabad|India|June'2010: Ion Exchange (India) Ltd., a name to reckon with in the water purification industry, is all set to herald a new era in water purification with its latest innovation Zero-B Sapphire, India’s first seven stage wall mount reverse osmosis water purifier that ensures the water is safe from lead, pesticides, bacteria and other harmful toxins.

Zero B Sapphire, the 7-stage RO water purifier. An RO (Reverse Osmosis) system which is designed and manufactured to deliver the purest form of water. The only technology that doesn’t just remove bacteria and viruses but also eliminates pesticides, harmful chemicals, metals and dissolved salts. It comes from the stable of ION Exchange (India) Ltd., pioneers and leaders in the arena of water treatment. A position which has been maintained over the past four decades.

In its endeavor to provide enhanced customer satisfaction, Ion Exchange (India) Ltd. Has introduced the concept of “Zero B Sapphire”. A Concept which delivers a single-window solution to your pure drinking water needs.

The smart looking Zero B Sapphire offers you double safe pure drinking water. It uses Reverse Osmosis, a globally acclaimed technology wherein water under heavy pressure is passed through a semipermeable membrane with specific molecular weight cut-off. In this process, the booster pump applies pressure on water to make it pass through a semi-permeable membrane with pores as small as 0.0001 micron. Purified water is then collected through the permeate line and the impure water is flushed to drain.

The Zero B Sapphire removes excessive salts (Total Dissolved Salts) like calcium, magnesium, sodium, bicarbonates, chlorides and sulphates from water by 90-95%. Besides reducing the level of salinity and brackishness in water, Zero B Sapphire also reduces bacteria, viruses and harmful minerals like Arsenic, Fluoride and Lead and cancer causing pesticides like VOCs and Trihalomethanes. like Arsenic, Fluoride and Lead and cancer causing pesticides like VOCs and Trihalomethanes.

-June'' 2010