Herbalife strengthens its association with India’s Badminton Champ
Renews Brand Association with Saina Nehwal
Ajay Khanna, Country Head, Herbalife and Saina
Nehwal, badminton champion
Hyderabad|India|July'2010: Herbalife India, a global nutrition
Company, has announced the renewal of its brand endorsement partnership
with India’s badminton sensation Saina Nehwal. Saina has been recently
ranked World No 2 by the Badminton World Federation after she clinched the
winning titles back to back at the India Open Grand Prix, the Singapore
Open Super Series and the Indonesia Open Super Series.
Saina has been associated with Herbalife since 2009 and has been an
advocate of Herbalife products and their belief in promoting healthy
living. Over the years Saina has been actively using Herbalife products
such as the Formula 1 Nutritional Shake Mix and the Afresh energy drinks
Ajay Khanna, Country Head, Herbalife India said, “We at Herbalife are
proud to renew our long standing partnership with Saina Nehwal. With
Herbalife’s extensive growth plans for India, we are happy to have the
support of Saina, who has been creating ripples across the world, as we
embark on our journey together. With this association we hope to increase
our continued outreach in spreading the message of ‘nutrition for a better
life’. We at Herbalife wish Saina all the luck and support that she needs
to fulfill all her goals.”
Commenting on her association with Herbalife, Saina Nehwal said,
“Herbalife products have always helped me feel active and energetic. From
the time I first started using Herbalife products, I have always believed
in their vision of helping change people’s lives that has certainly made a
difference to many, across the globe. Especially for people with active
lives, a mix of the right nutrition is a basic necessity for healthy
living. Herbalife’s current network in India is testimony to the fact that
nutritional supplements are an aid to ensure balanced nutrition in the
diet.”
Herbalife proudly sponsors world-class athletes and teams and constantly
participates in fitness and sporting events around the globe. Herbalife’s
associated sports sponsorships also include the football club LA Galaxy,
FC Barcelona and Lionel Messi amongst others.
Saina Nehwal is managed by the Deccan Chargers Sporting Ventures Ltd,
Hyderabad and is the Brand Ambassador of Deccan Chronicle, widely
circulated Newspaper in South India.
Herbalife recently announced the launch of their first Desi Centric Energy
Drink- Afresh Elaichi that was specifically produced to cater to the
Indian consumers. Besides this, they also announced their extensive plans
for expansion across India, while Herbalife celebrate their completion of
10 successful years in India.
-July''
2010
