Hyderabad|India|February'2009: A joy ride in your favourite car and an opportunity to win fabulous cash prizes at the same time - Hyundai Owners could not have asked for a more appropriate Sunday morning. The rally found humongous response amongst its i10 Kappa customers with as many as 70 Hyundai cars participating in the rally.

The 'Miles & Smiles Rally' was organized by Hyundai Motor India for its valued i10 Kappa customers – to give them a chance to gauge the mileage of their car, learn the techniques of fuel efficient driving and also win prizes in the process. The rally was a unique way to forge a special bond between Hyundai and their precious clientele. The customers got an opportunity to have fun with their families while driving their favorite Hyundai car.

The rally was flagged off by A.K.Khan (I.P.S), Additional DGP (Law & Order), Hyderabad from the Hotel 'Katriya De Royal', Begumpet and went all the way to Poopran and finally culminated at an entertainment venue - Runway 9.

i10 Kappa car owner Mr. Nalesh Tishniwal, Vehicle No. AP28 DB 489 won the first cash prize of Rs. 15000/- with the car mileage 40.06 km / ltr, First runner Mr. Anand Singh, Vehicle No. AP09 GQ TR 301 won the first runner cash prize of Rs. 10,000/- with the car mileage 39.08 km / ltr and Mr. Falkhunda Ali Khan, Vehicle No. AP29 BE 4786 won the Second Runner cash award prize of Rs. 5000/- with the car mileage 36.75 km/ ltr.

The concept of the rally was to promote fuel efficient driving habits among its i10 customers. Fossil fuel is becoming expensive and a sparse commodity, consequently judicious use of the fuel is a must, if we are to conserve this resource. In this, driving habits make a big difference. It not only contributes to savings on the part of the owners but also saves precious resources.

Before the start of the rally participants were briefed on the techniques of fuel efficient driving and driving styles which will improve the fuel efficiency of their vehicle considerably. The idea was simple, all participants tanked up at the nearby filling stations and their tanks were sealed which ensured that they could not refuel during the course of the rally.

Their trip meter was made Zero and the Odometer reading noted down by the organisers. To ensure absolute transparency the tank was filled up in the presence of the participants, sealed and entries were made in the log book. After this, they were flagged off on the rally. On return, the same procedure was followed. The amount of fuel consumed was measured and the participant who used the least amount of fuel was declared the winner. The rally covered an approximate distance of 65 Km.

The afternoon was as exciting as the morning with plenty of fun, games and prizes galore. The Miles & Smiles Rally is a first Hyundai i10 Kappa Mileage Rally organised by Hyundai Motor India after its national launch of i10 Kappa in July, 2008.

Reachout's News Bureau
 February' 2009