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Indola Professional launches ‘Smart StreetStyle Collection 2012’

Hyderabad|India|July'2012: INDOLA Professional, the second brand launched in India by the Cosmetics division of Henkel Group, Düsseldorf, Germany after Schwarzkopf Professional, and one of the leading suppliers in the hairdressing business worldwide, launched their chic and stylish ‘Smart StreetStyle’ Collection today. An annual collection with trends and techniques inspired by fashion bloggers and hair trends from the streets of Europe, the Smart Street Style Collection is created using the Permanent Caring Color range products designed with the latest innovative formulations at affordable prices.

Mr Murali Sundar, Business Director, Hair Care BU, Henkel India, said, “INDOLA Professional is a product range that caters to the young professionals who would prefer the best hair care products at affordable prices. It is our endeavour to expand across the country and achieve a preferred brand status in the mind of consumers.”

“With the range of Indola's innovative Permanent Caring Colors, the Smart StreetStyle Collection has been created keeping in mind the needs of our customers. These looks are designed to bring the latest hair trends to the salons which are created with breakthrough color formulation that are easy to use & delivers bright and bold colors,” said Mr. Nitin Manchanda, INDOLA Technical Head.

Commenting on the latest Smart StreetStyle trends Ryan D’Rozario, Brand Ambassador of INDOLA Professional and noted celebrity hair stylist, said, “A hairstylist’s challenge is to create trends which are unique and wearable at the same time. Through the evolution of fashion we have found a way to make trends – creative, inspirational and stylish. Hence, the Smart StreetStyle Collection offers our clients a chance to be distinct from a crowd.”

The Smart StreetStyle collection gives salons all over India a real fashion and technical edge to offer their clients some exciting cuts, colours and techniques to turn heads and in addition a bit of fashion knowhow to even the simplest cut.

-July 2012

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