Hyderabad|India|March'2010: ITsAP (The IT and ITES Industry Association of AP - Formerly HYSEA) has announced that the 18th Annual Awards & Software Products’ Showcase and Conference will take place on 12th and 13th March, 2010 at HICC. This will be a two day awards and products showcase event, in keeping with the rapidly increasing traction in software products development work and startup eco-system in Andhra Pradesh. The event aims to bring together CEOs, VCs, investors and others in support of eco-system to share view and experiences on entrepreneurship and IP creation.

Speaking on the occasion, Mr. Narsimha Rao, President, ITsAP said, “ITsAP’s annual event which is into its 18th edition has been acting as a great platform for us to recognize companies in the industry who are performing exceedingly well. We recognize MNCs & Indian Origin Companies, Small and Medium Enterprises, Services and Product companies and IT & ITES companies. Particularly over the last few years, the software product companies in the state have got an opportunity to showcase their unique products which can be potential world-beaters. This year we are also focusing on showcasing companies doing exemplary work in promoting eco-friendly initiatives in the industry and on companies from Tier-2 cities in the State. We are also focusing on security preparedness which is an important issue for the industry”.

Mr.Ramesh Lognathan, Member of Managing Committee, Chief Co-ordinator, Software Products Forum, ITsAP said, “We had received an immense response and participation during our Software Products and Awards 2009. We saw a total of 111 nominations for various categories and this year ITsAP is expecting further uncovering of new product companies. This time, a special award will be presented on Innovation by IIIT.”

The event will give a platform to Andhra Pradesh based software product companies to showcase their first version of products and other products that create a social impact and are mainly used by NGOs and government organizations. MNCs having their development centers in Andhra Pradesh will also have an opportunity to demonstrate their products. Moreover, student entrepreneurs will be given a chance to showcase their creative products and can share their ideas.

The awards are representative of the growth of IT and ITES sector in the State of Andhra Pradesh both by domestic and MNC companies and also highlights the emphasis by them to develop world class software products at Hyderabad . This year’s event will uncover new support initiatives and organizations for the new emerging startups, with industry leaders here firmly believing that only from these new technology startups betting on innovation only will the next Microsoft or Google emerge.


The nominations (software products) this year are divided into 5 categories:

Startups: New emerging software product based companies in Andhra Pradesh with few or no customers to showcase their first version of products: infrastructure, application platform, frameworks, or business solutions.

Social Impact: Software product based companies in Andhra Pradesh to showcase the products that create a social impact and are mainly used by NGOs and government organizations.

Established Indian: Well established software product based companies in Andhra Pradesh to showcase their products.

MNC Products: Software product based MNCs who have their development centers in Andhra Pradesh to demonstrate their products.

Student entrepreneur: Idea/prototypes of products being built by students


This much awaited annual event reflects the rapidly increasing momentum around software products, the next wave of growth opportunity for the IT industry in AP. This year the event will also be graced by successful CEOs, VCs, investors and others in the support eco-system sharing their views and experiences. The event has been getting an encouraging response from the participants over the years in both the awards and the product showcase section.

ITsAP is a registered apex body with more than 300 members representing software industry in AP under the Andhra Pradesh Societies Registration Act. ITsAP aims to place Andhra Pradesh as the leading intellectual capital of the world, by nurturing entrepreneurship, research and innovation, to achieve global excellence in IT products and services. ITsAP also works for the growth of IT industry via participations in overseas and domestic promotional drives and close liaison with visiting delegations overseas. ITsAP can be reached at www.itsap.org.

Reachout's News Bureau
March' 2010