Aishwarya Rai Bachchan is Kalyan Jewellers brand ambassador
Kalyan jewellers on an expansion mission· Will open 100 stores globally by 2014

Hyderabad|India|June'2012: Aishwarya Rai Bachchan, former Miss World and the international face of Indian cinema becomes the brand ambassador of jewellery retail chain Kalyan Jewellers. This is the first time that Aishwarya who has so far endorsed only international brands is endorsing a jewellery retail brand. “Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights”, T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said. “We are proud and happy to have got her to endorse our brand”, he added. Today the group has 34 stores spread over the 4 southern states and is fast evolving as the No.1 jewellery brand in the country. This year the group is entering new markets of Maharashtra, Punjab, Delhi, West Bengal and Gujarat.

The group is expecting to touch a turnover of Rs 15000 crores this financial year. By 2014 end the group expects to touch 100 stores across the world.

Kalyan has planned an advertising campaign that will get national and international visibility. It will be for Kalyan’s advertising film that Aishwarya will face the camera for the first time after her maternity break. Aishwarya will be wearing Kalyan’s latest designs for this ad film which will be made at a cost of Rs 1.5 crores. The jewellery designed by internationally acclaimed designers from various parts of India is under manufacturing in Kalyan’s state-of-the-art production units. Almost 15 new brands in gold and diamond jewellery is under various stages of manufacture. With this new range Kalyan will be the undoubted market leader in terms of jewellery designs and variety.

Kalyan Jewellers has always been noted for their innovative advertising campaigns. Whether it is about purity in gold jewellery, fair trade practices, availability of variety in designs, all the ads have become memorable due to the creative ads and innovative narration styles.

Over the years Kalyan has done pioneering campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes. Through these campaigns Kalyan had forced competitors to adopt of BIS hallmarking in many markets. These campaigns were endorsed by legends of South Indian cinema like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep. Aishwarya’s presence will render these campaigns a different dimension on a national scale.

Kalyan has a retail history of over 100 years. Generations have expanded the business with a firm grounding in the virtues of fair and transparent business on which the founders entered retailing. The frontiers of growth were crossed on the shoulders of the customer’s trust and satisfaction. The group started its first jewellery store two decades ago with a store in Thrissur.

Aishwarya shot to limelight when she became Miss World in 1994. It lead to a movie career which took her to the position of being the No.1 female star in the country. Then she rose to being the biggest endorser of international brands in the country. Then the growth was into international films and being the international face of Indian cinema. It lead to the TIME magazine including her in the list of the 100 most influential people of the world. The Indian government awarded her with the Padmashri.

Kalyan Jewellers is the flagship of the prestigious 100-year old Kalyan Group with its origins in textile manufacturing and retailing. The group’s forayed into jewellery retailing two decades ago in 1993, and has a retail store strength of 33 showrooms across the 4 southern states. Kalyan Jewellers is a clear market leader in most of the markets it operates. KJ is in the midst of a major expansion spree and is poised to enter Maharashtra and Gujarat in 2012. The company has set a ambitious target of 100 showrooms by 2014.