eYantra Strengthening Its Leadership Position in
the Corporate Gifting Segment Through Online Initiative
Launches
India's first Full Fledged e-commerce corporate gifting solutions portal -
logoprint.in
Hyderabad|India|September'2009:eYantra, leaders in brand
merchandising and corporate gifting, announced their plans to capture a
significant share of the 6,000 crore Indian corporate gifting segment
through the launch of India’s first end to end e-commerce corporate
gifting portal - www.logoprint.in.
The newly launched portal offers companies looking for corporate branding
a wide range of innovative products and solutions that can be easily
customized with the corporate logo. Apart from ordering bulk quantities
online, a key feature of the site is the ability to purchase small numbers
and yet avail discounts. Leading global and national domestic logistics
service providers ensure quick and reliable fulfillment of orders.
The site also has a section for Diwali Gift Vouchers which can be bought
by corporates and gifted to employees. Employees then can then log into
Logoprint.in and redeem the Gift Vouchers.
According to Mr. Jolly Jose, Director, cTail, eYantra who is responsible
for their B2B initiatives, including Logoprint.in, “Gifting has always
been a predominant feature of the Indian corporate culture, with companies
using it as an important tool for brand building and strengthening
employee loyalty and customer ties.” He further adds “Logoprint.in is our
online initiative to provide for effortless corporate gifting.”
He further added, “In the current market scenario, corporates are opting
for effective promotional activities including corporate gifting to create
goodwill among customers and to replace high cost advertising. We foresee
immense growth opportunities, especially for a company like eYantra, who
already have a loyal customer base and a thorough understanding of market
dynamics.”
eYantra has recently closed a $ 3.1 million Series A funding from global
venture capitalists to boost their expansion plans. Part of the
prestigious International Gift Council (IGC), eYantra is the only Indian
company to be part of this 50 year old global alliance that has more than
40 members across 5 continents, with one selected member representing each
country.
eYantra has offices in all main cities in India along with a sales office
in USA They have a team strength of around 200 employees .The company
depends on a strong backend to support its operations with 28
intranet-based dedicated online stores for large corporates. The company
has clocked a turnover of around Rs. 35 crores for FY 2009.
