Hyderabad|India|December'2011: A concept that is aimed at
delivering convenience, excitement and value for money for customers,
MedplusBeauty.com, a unique online beauty store, was launched today amidst
a live demonstration of its features.
A subsidiary of MedPlus, India's leading independent pharmacy chain with a
network of over 1000+ outlets, MedplusBeauty.com is a one stop shop for
beauty and personal care products offering a diverse and wide selection of
over 12000 products across hundreds of national and international brands.
A first of its kind offering is the ‘Virtual Studio’ wherein one can
create unique looks of one's own and try out hundreds of actual makeup
products before making a purchase. The virtual studio allows the customer
to upload her image to the website and try various brands of makeup, buy
the products selected with a single click and save or share the created
looks with friends and family.
Speaking at the launch, Dr. Madhukar Gangadi, Founder and CEO, MedPlus
said, “The rapidly growing economy and urbanization has opened up huge
opportunities for beauty, wellness and personal care products in the
country. With MedPlusBeauty.com, we see a big opportunity for a platform
that overcomes the traditional limitations of brick and mortar like
limited availability of products under one roof and absence of convenient
payment and delivery options. Additionally, our virtual studio provides
our customers an unparalleled experience of trying on hundreds of makeup
products prior to purchase easing any doubts from their minds as to what
the final look will be like. Our supply chain management and distribution
expertise allows us to offer a wider variety of products, competitive
pricing and convenience of home delivery and still remain highly
competitive”
Customers can choose between ordering and having the products delivered at
their door step or the option of picking it from any of the MedPlus stores
nearest to them. With the option of online secure payment or Cash On
Delivery, and same day delivery in most metros, there is no better way to
shop.
Dr. Surendra Mantena, COO, MedPlusbeauty.com said, “The E-commerce
industry is growing by leaps and bounds in India and the impact of
internet continues to rise both in the urban and rural segments. The
launch of MedPlusbeauty.com comes at a time when the industry’s potential
is close to 500 billion USD and we are confident of reaching out and
impacting the lives of millions of people who are looking for convenience
while shopping online along with the benefit of fast delivery and value
for money. A unique concept in the industry and first of its kind in the
country, users of MedPlusbeauty.com will have access to over 12,000 beauty
and personal care products from a wide range of brands at the click of a
button. Our offering ensures picking the right product for one’s needs and
delivering at their doorstep in the least possible time”.
Medplusbeauty.com enters the market when the current Indian e-commerce
market is standing at 10 billion USD and growing at 47% CAGR (compound
annual growth rate). At this rate, the industry is expected to reach 100
billion within the next 6 years with exponential growth also witnessed in
Tier 2 cities with limited access to traditional retail. Medplusbeauty.com
will actively cater to customers across India.
-Dec
2011
