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Metropolis to Set Up A Successful Greenfield Venture In Hyderabad

Hyderabad|India|August'2011:Metropolis Healthcare India’s leading multinational chain of diagnostic centers will be launching soon a Green Field laboratory in Hyderabad. The lab is spread across 1800 square feet area and will conduct over 100 diversified tests. Metropolis is one of the first national level laboratory to open a standalone lab facility in Hyderabad, with capabilities for routine and specialized testing including hormones, vitamins and tumour markers in the central location of Hyderabad city. The lab will also cater services to Andhrapradesh as well as neighbouring cities. Metropolis Healthcare has invested around 75 lacs in the Hyderabad Green Field laboratory.

‘Green field’ is the term used when a company sets up a new laboratory instead of acquiring an already existing one. So Metropolis Healthcare under its banner will be setting up these new laboratories in the towns from where they are already collecting samples and have a customer base. Hence now instead of sending the samples to canter’s like Mumbai or Chennai they will be processed in the referral labs itself, thus reducing the TAT (Turn around time) and thereby faster reports are available .

Metropolis Healthcare Ltd, India’s leading multinational chain of diagnostics centers, is now coming up with 15 Greenfield laboratories in tier II and tier III cities across India The company is likely to make a total investment of around Rs.15 crores in this fiscal year. These well-equipped labs will be located in cities like Gorakhpur, Jalandhar, Amritsar, Lucknow, Allahabad, Udaipur, Agra, Bhopal, Ranchi, Belgaum, Pondicherry, Kollam, Kottayam.

“We have already selected 10 locations for South and West India and five locations for North India. With Green Field Labs, Metropolis will be entering the tier II and tier III cities and this will result in high growth for the company,” said Ms. Ameera Shah, Managing Director & CEO, Metropolis Healthcare Ltd.
Metropolis has had many national for introducing new technologies and test firsts to its credit: It was the first laboratory to introduce HIV testing, branch DNA technology and real-time ssequential detection systems to India, and first to offer turnkey laboratory management services for hospitals and stand-alone labs.

Metropolis Healthcare Ltd. was founded by Dr. Sushil Shah in 1981. The Board of Directors include Dr. Sushil Shah, Metropolis Healthcare is one of the India’s leading multinational chain of diagnostic centers across India, Sri Lanka, Bangladesh, Nepal, South Africa and Middle East. It provides around 4500 specialized tests under a single roof ranging from oncology to genetics, molecular biology and immunoassays using best-of-breed and latest diagnostic equipment. Metropolis Healthcare Ltd has also been recently voted as the sole recipient for the Frost & Sullivan - 2010 India Excellence in Healthcare Awards - Diagnostic Services Company of the Year. Ms. Ameera Shah has won prestigious award in 2nd CMO Asia Award as Young Achiever of the year'2011 & Franchisee India - Young Entrepreneur of the year 2011, eHealth World Expo 2011 – Awarded Metropolis Healthcare Ltd as “ Best Jury Award” for ICT enabled diagnostic service provider for the project IT integration of customer service management.

Warburg Pincus, a leading global private equity firm, has recently invested up to $85 million in Metropolis Healthcare Ltd. With 65 State of Art laboratories, Metropolis is a preferred referral center for more than 10000 laboratories, clinicians, hospitals and research institutions across 125 cities India. The CAP, US FDA for the SMO services, NABL accredited and ISO 15189 certified Metropolis chain of laboratories has over 550 collection centers and is a preferred laboratory for providing quality testing to over 50, 000 Doctors across the country. Services include Clinical Referral Laboratory Hospital Laboratory Management, Preventive Health Checkups, Home Health Services, Site Management Services, Clinical Trials.

August.2011

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