Hyderabad|India|January'2009: Sunsilk, the premium hair care brand of Hindustan Unilever Limited brings the largest ever Rangoli competition of the year in Andhra Pradesh held annually across 22 districts and 64 towns. The event saw eager participation of over 300 girls from across age groups. The participants let their imagination take wings and created beautiful muggus (Rangoli) around the Sunsilk ‘Spark’ logo. Each muggu was unique and expressed individual creativity.

Commenting on the occasion Ms. Anuradha Aggarwal, Marketing Manager - Haircare Category said, "Sunsilk identifies with the Indian girl who while being modern is also closely embedded in her culture and traditions. The art of Rangoli is one such, where women express their creativity through beautiful designs, each out doing the other. The Sunsilk girl grabs every opportunity to have fun and yet be an integral part of festivities and customs that touch her life."

Some of the designs were breath taking in their size and intricacy. Sankranti is celebrated across 3 days, starting with Bhogi, followed with Sankranti and ending with Kanumu. The festival is marked with elaborate drawings traditionally drawn with rice powder popularly known as muggu (Rangoli). These designs decorate the courtyard of every house. Women enjoy making these drawings and try to out do each other by creating masterpieces during this festival.

The winners of the Sunsilk Rangoli competition will be selected from across 22 districts and will come together for a grand finale. So hold your breath and watch out for the best Sunsilk Spark Rangoli winner. Enjoy the beauty of art and culture come alive during the wonderful season of Sankranti.

Reachout's News Bureau
 January' 2009