Hyderabad|India|January'2009: Social networking site MySpace.com announces the launch of its Black Curtain Screening, an exclusive movie screening programme for MySpace users in India.

The initiative offers MySpace users across India free access to the latest Bollywood, Hollywood and new world movies prior to their public release. The newly launched initiative gives users an entirely new experience and the opportunity to enjoy the most anticipated movies before anyone else.

Commenting on the launch in a release issued in city Mr. Hari Krishnan, MySpace India’s country manager says, "India has a rich history and a vibrant movie industry and we believe that Black Curtain Screenings will not only engage and excite users but also provide a powerful platform for Studios to effectively promote their films."

Black Curtain Screenings benefit not only MySpace users but many producers and film makers have successfully used this platform as a tool to engage with their audience, showcase exclusive content and gauge valuable feedback from the MySpace community.

"This platform is aimed at enhancing brand and user engagement, and provides a highly effective marketing method for movie distributors," says Tarun Tripathi, Director Marketing at MySpace India. "The MySpace India community is a highly creative and culturally aware group of individuals who provide an exciting pool of target key opinion formers to build discussion and interest amongst their peers about a new release."

The first Black Curtain Screening in India will begin with the much hyped Slumdog Millionaire, which will be screened exclusively for MySpace users at the Fame Theatre in Mumbai on Friday, January 23, 2009. Along with the debut viewing of the movie, users will be able to participate in innovative entertainment surprises such as interactive games, photo opportunities and celebrity meet-and-greets.

Following this exciting launch, MySpace will be hosting a series of screenings showcasing the most anticipated Bollywood, Hollywood and new world movies prior to their commercial release across India. MySpace India anticipates collaborating with other movie studios, as with Fox Star Studios on this occasion to continue to roll out one of the country’s most exciting entertainment marketing programs for users and movie lovers.

To find out about the screenings and how you can get tickets log onto: http://www.myspace.com/blackcurtainindia and watch out for further movies to be added in the coming weeks.

 

Reachout's News Bureau
 January' 2009