Hyderabad|India|December'2009: Latent Images Private Limited (LIPL), which operates five digital camera stores in Hyderabad, launches ‘NowGadget’, a super gadget store in Banjara Hills, Hyderabad. The store show cases latest and high end gadgets like laptops, printers, MP3 players, gaming consoles, projectors, accessories, security and global positioning systems, mobiles, high-end telescopes, binoculars and fashion watches.

Customer can experience best of shopping within the big 5,000 sft space, which also has VIP shopping lounge for the p3 and High Network Individuals (HNI) to shop in privacy for the most ultra modern gadgets away from crowd yet within the store.

“‘NowGadget’ is first of its kind in India. Consumer goods are dominating most of the existing stores, which has created a need for out and out gadgets store. It fulfills the needs of every gadget lover not only in twin cities but also the visitors to twin cities. We have exclusively set up VIP Lounge to attract the customers from that segment. Plus 70 brands are available in our store. We are planning to launch three more ‘NowGadget’ stores in Bangalore, Chennai and Kochi by May 2010.” Said, Sanjay Bajaj, Chief Executive Officer, LIPL.

Besides being an all in one gadget store, ‘Now Gadget’ offers entertainment to the customers. LIPL is tying for a partnership with city tour operators for making it a tourism spot for city visitors. Each product at the store will have expert sales consultant to help the customer.

Latent Images Private Limited (LIPL), has been into electronic goods marketing since 1999 selling trusted electronic goods on the brand name of IIIrd i, which is known for its excellent customer service. It’s the first organisation to introduce digital cameras in Andhra Pradesh.

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