Career Centres launched in
across AP defined as key markets for the National Launch of PurpleLeap’s unique
Skill Enhancement Initiative.
Hyderabad|India|January'2009: PurpleLeap, a
pioneer in entry level talent management, has announced the launch
of its operations in Andhra Pradesh. The Company will offer Skill
Enhancement Programs for students at PurpleLeap Career Centres set up in
association with various colleges in Andhra Pradesh. These Centres will
develop as a one-stop solutions for Career Management and Skill
Development needs of students as well as Training and Placement needs of
colleges. PurpleLeap is in the process of setting up its Career Centers in
more than 10 colleges across various cities in AP.
PurpleLeap makes the investment in establishing Career Centres at colleges
and trains students at the colleges itself (so the students don’t have to
go anywhere else for any other program). PurpleLeap will start with Career
Programs for basic professional skills (Communication, Problem-solving) as
well as specific programs for different entry-level roles across
industries such as IT, KPO, Telecom. PurpleLeap plans to train around
20,000 students in 2009; with AP accounting for a major chunk.
It is well known that India has a shortage of skilled labour. Despite the
present slowdown in the economy, the requirement for skilled professionals
is only likely to go up; and the gap between demand and supply of such
man-power is also expected to widen. Even in the short-term, when
employment growth may slow down, it is pertinent to observe that students
with a better employability quotient will be better positioned to exploit
the opportunities (limited compared to previous years) that are available.
PurpleLeap aims to bridge both gaps; the gap in availability - requirement
of skilled manpower (estimated to be in the range of 5,00,000 knowledge
and service professionals by 2012) as well as the gap between existing
skills and desired skills among graduating students.
PurpleLeap is backed by Educomp Solutions Ltd., country’s largest
technology driven Education Company, as a strategic investor. PurpleLeap
programs will make full use of proven Educomp expertise in delivering
large-scale technology enabled learning solutions. In addition, PurpleLeap
uniquely focuses on training delivery in the colleges itself by setting up
technology driven career centres. This will help combine academic learning
with insightful skill-building for industry application.
Elaborating on the programs Mr. Amit Bansal, CEO, PurpleLeap, said, “Our
programs combine domain expertise with world-class learning methodologies
that result in meeting learners’ objectives to align them to industry
expectations. Our unique hybrid delivery model leverages the strength of
various technologies to deliver a world-class learning experience, while
keeping the fee affordable. Technology enables access to high-quality
interaction with industry experts– particularly beneficial to students
from B and C cities. Corporates, not only get ready-to-deploy talent but
also achieve deeper penetration in their search for high-quality talent,
going beyond those located in a few metro centres.”
PurpleLeap services include the complete talent lifecycle ecosystem of
assessment, skill enhancement and industry partnership for talent
absorption. PurpleLeap has corporate partnerships to leverage the Career
Centres and help acquire quality and ‘readily deployable’ talent and
drastically reduce hiring and training costs. This also ensures that
colleges that have PurpleLeap Career Centres, and students thereof, have
more opportunities for recruitment.
The State of Andhra Pradesh accounts for over 20% of the graduate students
and over 35% of engineering students in the country and has clearly been
at the forefront of India’s IT growth. The NASSCOM-KPMG report projects
Andhra Pradesh to achieve Rs.69,000 crores in software export turnover and
seeks to create employment for 3 lakh employees by the year 2009.
Recognising this potential, PurpleLeap chose to start its operations first
in AP, ahead of all other states in the country.
PurpleLeap’s expansion plans include immediate forays into Karnataka and
Tamil Nadu; and to the rest of India by the end of the year.
Reachout's News Bureau