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One of the largest Sub chains in the world – Quiznos Sets up it first flagship store at Hyderabad

Hyderabad|India: USA based Quiznos, one of the largest Sub Quick Service Restaurants (QSR) chains in the world with over 4000 stores in over 35 countries forays into the Indian market. The first Flagship store of Quiznos in India has opened in Filmnagar, Hyderabad on 26th August 2011. Quiznos, the pioneer of the toasted subs and one of the largest quick service restaurant chains for subs, salads, pizza, desserts and soups worldwide plans to open 10 stores by the end of the year, in the cities of Bangalore, Chennai and Hyderabad, and 30 by the end of 2012 informed Mr. Lee Vala, International Chief Development Officer, Quiznos, USA. Store menus in India will feature Quiznos' signature toasted subs and flatbread sammies, as well as the chef-inspired salads, pizzas and desserts for which Quiznos is known.

Addressing media at a press meet in city,Mr. Arjun Valluri, Chairman of Apollo Elixirs Pvt. Ltd. said that Quiznos has signed a master franchise agreement with Apollo Elixirs Pvt. Ltd. for Southern India, Goa and Sri Lanka. The first Flagship store of Quiznos in India is all set to open in Film Nagar, Hyderabad followed by the next two opening in September at Inorbit Mall, Gachibowli and Infosys, Pocharam campus. We will open upto ten outlets in Hyderabad in next one year he informed.

Speaking on the occasion Mr. Lee Vala said that we are happy to associate with Mr. Arjun Valluri, an experienced and successful franchisee who is business savvy and knows the local market. Quiznos has generally enjoyed success in Central and South America, and we are eager to try to replicate that success in these new markets, he added. Over the next few years, Quiznos plans to grow the brand’s international footprint to more than 40 countries and territories, with target markets in Central and South America, Europe, the Middle East, and Southeast Asia, he added.

India is a spring board. It is a diverse market. If we satisfy customers in this market, we can satisfy customers in every other market, said Lee Vala. Internationally we have drawn up very aggressive marketing and expansion plans. We have already appointed a franchisee for North and West India, Lee Vala informed.

Adding further Mr. Mohit Mathur, CEO of Quiznos India said in all together we offer 30 products to our customers through these chain of restaurants. The menu will also include some local favorites, such as Lamb Seekh Sub, Chicken/Veg Manchurian Subs, Tandoori Chicken Sub, Paneer Tikka sub, Aloo Corn Spinach Tikki Sub. As there is a strong customer preference towards hot food in India, Quiznos toasted sandwiches and unmatched quality make the brand a clear and compelling fit for this market.

Our range of products start from Rs 50 for a Sammi and will go upto Rs 325/- for Premium Sandwich, he informed. We have two kinds of restaurants viz Special Venue Restaurants(SVR) and Full restaurant. SVR kind of restaurants are set up Malls. We even plan to set up outlets in educational institutions where students strength is above 10,000, he added.

Mr. Mohit Mathur further stated that India with the young population’s growing affinity toward international brands and willingness to try out new things, Quiznos is sure to tantalize the taste buds of Indians. There will also be some local customization of the menu, including new custom sauces and dressings reflecting the flavours of traditional Indian cuisine, Indian grains incorporated into the bread and a broader variety of vegetarian selections. The locations in India will also offer coffee and yogurt to round out the menu and provide a complete dining experience typical of local customer preferences.

Quiznos - the little sub shop that began over 30 years ago in Denver, USA still has the same bold ideas. Quiznos boldly believes that food should taste great and that they should use only the highest quality ingredients to create a perfect meal. Quiznos is dedicated to making Mmmmm…One Sub · Soup · Salad at a time.

The south Indian master Franchisee, Mr Arjun Valluri, prior to his restaurant business ventures, had served as the Founder, Chairman, President and Chief Executive Officer of Intelligroup Inc. from 1993 till 2005. Intelligroup Inc. was the first Indian company to go public on the NASDAQ (1996). Arjun is also a strategic investor in various industries ranging from Software, F&B, Consumer Electronics, Business Process Outsourcing and Power and Infrastructure. In the Food and Beverage industry, he owns a variety of brands – Xtreme Sports Bar, Café Latte, Sun Elixirs, Chennai Chutney Company, Juice Jockey and now the Master Franchisee for Quiznos South India.

More 'Retail Outlets' of Hyderabad...

-Aug' 2011

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