Hyderabad|India|December'2008: Digital technology leader, Samsung India continues to lead the Colour Monitor market in India for the third consecutive quarter of the Year 2008, as per IDC data released for the Quarter. Samsung, which is a key player in the Open market, retained its top position by leading the CDT and the LCD Monitor segments in the Non Bundled or the Open market, both in quantity and value. Samsung leads the open market for LCD Monitors with a 25.1% volume market share and 25.7% value market share, while in the case of CDT Monitors, it leads with a 22.3% volume market share and 24.1% value market share for Q3, 2008. Samsung, therefore, leads the total colour monitor market (bundled and non bundled) with a 16.0% volume market share. Samsung has retained its top position in spite of the fact that the Company does not operate in the bundled PC space.

“Our differentiated product line up coupled with our efforts to expand our reach in the Indian market this Year, have helped us retain our dominance in the Indian market”, states Mr. Ranjit Yadav, Director-IT, Samsung India Electronics Pvt. Ltd. Samsung also has a 16% global market share in LCD Monitors and has maintained the top position for five straight quarters, as per IDC data released recently.

In July this Year, Samsung India had strengthened its LCD Monitor offering in the Indian market by launching its advanced T Monitor and Myst Plus series. Samsung’s T Monitor range not only has the picture quality dramatically enhanced, but its elegant TOC (Touch of Color) design features a hint of amber color naturally blended into Samsung’s traditional piano black bezel frame. The distinctive and stunning design of the Samsung T monitors is well matched by its superior performance features – a dynamic contrast ratio of 20000:1; a response time of 2 ms and a Panel that supports 16.7 million colours. Further it is 40% more energy efficient in comparison to other monitors in that it uses only 0.3W of power in Power Off Mode (the world’s lowest standby power) and 34~45 W Power Consumption in operation-mode .

Launched in 17”, 18.5” and 22” Wide Display format, the Myst Plus Monitor series offers a stylish distinctive design in white and black with crystal deco bar and crisp picture display with a dynamic contrast ratio of up to 20,000:1 and a fast response time of 5 ms. The Myst Plus 22” model comes with HDCP support and a Dual input of D-sub, DVI.

Packed with a gamut of features and available in sizes ranging from 15.6” to 22” wide, the Samsung Monitor series comprises of 7 models, priced in the range between Rs 6200/- to Rs 11,500/-. In addition, the Company has in its portfolio large screen monitors available in the screen sizes between 24” to 82”, priced in the range between Rs 24,000/- to Rs 20 lacs.

Reachout's News Bureau
 December' 2008