India|February'2009: Digital technology leader, Samsung India Electronics Pvt Ltd has announced the launch of its 2009 range of Samsung bio sleeplus air conditioners. The new star rated, bio sleeplus air conditioner range, comprising of 18 Split AC and 7 Window AC models, is differentiated on account of the unique Biosleep and Comfort Care features that have been incorporated in this range. The 2009 Split AC range from Samsung is available across the premium Vivace Plus, the deluxe Crystal and the standard Max series. “Based on the new AC range introduction and an aggressive sales network expansion across the top 33 cities in the country, we expect to notch up a 50% growth in our AC Volumes this year”, states Mr. R Zutshi, Dy Managing Director, Samsung India Electronics Ltd. The Company is targeting a 25% market share in the air conditioner market in India this Year.

Some of the key features of this BEE Star rated Split Air conditioner range include its Bio Sleep feature that ensures uninterrupted sleep since it works with the body’s bio rhythm and adjusts the room temperature according to the body’s natural needs ensuring that the user wakes up refreshed; Comfort Care feature that not only provides powerful cooling power but automatically adjusts humidity so that the users are truly comfortably cool. The new Comfort Care technology in the Samsung ACs adjusts the room temperature depending on the percentage of humidity and maintains the most comfortable room temperature; Smart Saver mode that operates the air conditioner automatically in the least amount of time necessary to cool the room. It therefore saves electricity and does away with the need to repeatedly switch on and off the AC to save electricity. Samsung’s S inverter technology lowers energy consumption by up to 50% compared to conventional air conditioners. Its powerful, exact control let’s the AC reach the desired temperature quickly and maintains precise temperatures, so that there’s less fluctuation and less motor run time. This ensures quieter operations and less energy wastage. Samsung’s UTR Plus Compressor ensures that the AC maintains superb performance even in temperatures of up to about 54 degrees Celsius. The multi step filter system of the Samsung Air conditioners is designed to filter out more pollutants for cleaner, healthier air.

The premium Vivace Plus Series, available in 1.0T and 1.5T capacity, features a Premium Shadow Mirror Design and comes with a 5 star rating. The Vivace Plus is priced at Rs.28890/- and Rs.35990/-.The Crystal Series available in 1T, 1.5T and 2.0T capacities, comes with a high glossy panel in front with the colour options of wine red, white, silver and black being available to consumers for matching with the interior of their home. The Crystal series come with 4 and 3 star BEE ratings and are priced in the range between Rs 26890/- to Rs.34,490/-. The Max Series, available in 0.8T,1.0T,1.5T and 2.0T capacities, offer a simple, chic look and slim body and is priced in the range between Rs.17,990/- to Rs.32,290/-. “We expect our Split AC range to contribute more than 60% of our AC Volumes this year”, states Mr. Zutshi.

The 2009 range of Samsung Window Air conditioner across 1.0 T, 1.5 T and 2.0 T capacities comes with unique features like biosleep, Smart saver, Samsung UTR PlusTM compressor, Silver Nano filter, washable grill and a fluorescent LCD Remote Control. The Samsung 2009 Window AC range is priced between Rs. 16,090 to Rs. 23,290/-.

“The key thrust area as far as our Home Appliance range is concerned, has been on enhancing the energy efficiency of the product range and customizing products for the Indian market”, states Mr. Zutshi. The Company has made its entire 2009 AC range Star rated even as it has been the first in the industry to introduce Star rating for its refrigerators. The Company has also customized its products to better meet the needs of the Indian market - specially developed Ultra Tropical Rotary Plus (UTR PlusTM) compressor in both Window and Split ACs; Stabilizer free refrigerators and its patented Silver Nano technology for semi automatic washing machines, being some of the examples of product customization carried out by the Company. Samsung India plans to expand its channel for Home appliance products by 40% this Year.

In addition to its Air conditioner business, the Company also plans to boost its business across other home appliance product categories as well. The Company plans to introduce innovative new products across its other Home Appliance business categories as well. The Company is targeting the No. 1 slot in the Frost-free refrigerators this Year and expects to retain its market leadership position in the hi-end Side by Side Refrigerator category. “We are confident of attaining market leadership in the Frost-free and the fully automatic washing machine segment this year” states Mr. Zutshi.

Reachout's News Bureau
 February' 2009