SinglePoint signs four
new customers; development to uncover untapped demand for SMS Advertising
in the country
Hyderabad|India|June'2010: Messaging-based mobile advertising is
beginning to take off in India as SinglePoint, the premier global mobile
messaging advertising network, today announced significant additions to
its growing roster of customers, including Netcore, SMScountry (160by2),
Ohana Media and Integrid Media.
The Hyderabad-based company, which launched in India only four months ago,
is inserting advertisements into SMS messages generated by leading mobile
operators, mobile media portals, bulk SMS providers and advertising
technology companies.
These new agreements are expected to expand SinglePoint’s messaging
inventory by 50 Million. SinglePoint already sends 20 million ad-eligible
messages per month, for media companies, broadcasters, agencies and mobile
operators.
“We see a tremendous pent-up demand for SMS advertising, from a wide range
of mobile players,” said Gowri Shankar, CEO, SinglePoint. “Based on the
reaction from the marketplace, it is clear that SMS is a critical channel
for advertisers to expand their reach and for bulk SMS providers and other
publishers to generate revenues from the growing streams of SMS messages
broadcast to their audiences.”
As more consumers become accustomed to receiving news, alerts and
interpersonal messages via SMS, publishers are recognizing a substantial
revenue opportunity by expanding their advertising inventory by selling
advertising space in those messages. Ad-Junction, SinglePoint’s premium
marketplace of advertisers and publishers, allows publishers and
advertisers to come together and match advertisements with inventory,
based on demographics and other targeting factors.
“Advertisers feel the need to control the waste of advertising dollars by
reaching out to their target audience at minimal cost. With better
creativity and understanding of the medium, mobile advertising and SMS
marketing in particular can be the game changer. We are very happy to work
with SinglePoint who have brought in a new dimension for advertisers to
use the prime opt-inmessaging real estate created by Netcore (MyToday)”,
said Abhijit Saxena, CEO, Netcore (MyToday). “As our network of
subscribers grows, so too does the opportunity for us to offer inventory
to advertisers through SinglePoint, on the world’s most responsive medium”
said Satya Kalyan, CEO of 160by2.
“Working with SinglePoint has allowed us to greatly extend reach and
target our advertisements to the most desirable audiences,” said Anil
Misra, CEO of Integrid Media. “SMS has proven to be a highly effective
medium, prompting response rates and engagement beyond what we typically
see in digital advertising” said Shameek Chakravarty, Co-Founder & COO of
Ohana Media.
The mobile advertising industry is growing at a fast pace and is expected
to reach $28bn globally by 2013. India, where SMS is ubiquitous and a
primary driver of VAS revenues, is one of the top countries leading this
growth with more than 525 million mobile users. SinglePoint sees a
tremendous potential in India and to monetize this opportunity and is
launching its SingleBrand Mobile Ad Marketplace where publishers and
advertisers can create content and purchase SMS inventory to serve
advertisements to millions of mobile consumers.
-June''
2010
