Alcohol Major Tilaknagar Industries Ltd Goes For Massive Brand
Expansion
To Focus on Andhra Pradesh
Hyderabad|India|July'2010: Tilaknagar Industries Ltd. (TI) (BSE:
507205), India ’s fastest growing manufacturer of Indian Made Foreign
Liquor (IMFL) today announced its brand expansion programme. Seven new
brands that include four whiskeys, two brandies and one rum will be
launched in the next two months. The announcement comes in the wake of two
recent brand launches in the last one month. It will be followed by
re-launch of two existing brands with new blends, attractive packaging and
a new marketing approach.
Commenting on the launch, Mr. Amit Dahanukar, Chairman and Managing
Director of Tilaknagar Industries Ltd. says, “the multiple brand launch
marks a new phase of growth for TI and forms part of its plan to bring to
the fore a number of brands catering to different segments across the
categories of brandy, whisky, rum, vodka and gin. TI plans to achieve
milestones this year through the existing as well as new products in the
portfolio.”
A key player in the South, TI’s flagship brand Mansion House Brandy leads
the market in its segment across various markets. “With a market share of
56% in Andhra Pradesh, 78% in Kerala, 97% in Karnataka, 42% in Tamil Nadu,
78% in Pondicherry and almost 100% in Goa , Mansion House Brandy enjoys
clear leadership position. With the new brands, we hope to consolidate our
position in the South and foray into newer markets, especially in the West
and the North, and also add to our volumes,” discloses Mr. Raja Mukherjee,
General Manager (Sales and Marketing).
“Andhra is a key market for us. Duchess VSOP Brandy was first rolled out
in Andhra last month. In the forthcoming months, more brands will be
launched here, and new initiatives will be undertaken,” he added.
Meanwhile, in another development, equity shares of Tilaknagar Industries
Ltd. will be traded in the National Stock Exchange (NSE) with effect from
today, July 16, 2010, under the symbol “TI”.
“The development is expected to improve the liquidity of the scrip and
increase its accessibility across India , besides allowing arbitrage
opportunities to investors,” announced Mr. Lalit Sethi, Chief Financial
Officer.
Recently the alcohol major announced its 4th quarter results where in they
announced a record gross sales of over 1000 crores (including tie-up
units). Their EBIDTA and PAT were also reported at a growth of 113% and
96% respectively.
Tilaknagar Industries Ltd. is primarily engaged in the business of
manufacturing and marketing of Indian Made Foreign Liquor (IMFL), which
consists of brandy, whisky, rum, gin and vodka. TI's brand portfolio
consists of Senate Royale, Courrier Napoleon, Mansion House, Castle Club,
Classic, Madira, Shot, and Hottt silk. TI brand Mansion House Brandy,
crossed 4.5 million and Madira crossed 1 million cases in sales in
2009-10. At present, their products like Senate Royale Whisky and Classic
Whisky are being exported to Western Africa, the Middle East, the Far East
and the Caribbean countries.
-July''
2010
