Uninor launches India's best GSM mobile tariffs in Andhra Pradesh

Now upto 60% dynamic discount on 1 paisa per second on not just local but STD calls too

Hyderabad|India|August'2010: Uninor’s breakthrough new concept of Dynamic Pricing will now deliver India ’s best mobile tariffs with upto 60% discounts on a 1-paisa per second billing. This discount is not just applicable on local but STD calls too – from Uninor to any operator. With Uninor’s Dynamic Pricing plan now, a customer could enjoy an effective tariff as low as 0.40 paisa per second simply by crossing a street.

Dynamic Pricing offers discounts that change with location and time. Every cell phone tower broadcasts a different discount. This discount is always visible on the screens of all mobile phones in that area. So discounts change as a customer moves from the coverage of one tower to the next. At the same location, the discount changes every hour. This means a better discount could be available at the next traffic signal or simply by crossing a street.

Now riding on a 1-paisa per second billing, Uninor’s Dynamic Pricing will by far be the most affordable mobile plan for customers in India . At full discount, a 60 second call could now cost 24 paisa only.

This plan is available from 1 August, 2010 on a recharge tariff of Rs. 26 with a validity of 3 months. The plan will be available at 8 exclusive Uninor stores, 25 Franchisee owned stores and over 30,000 other shops across Andhra Pradesh. It can be activated by simply walking up to the nearest retail shop.

The earlier Dynamic Pricing plan with the per-minute billing will continue to be available in the market.

“By choosing the time and place to make a call, you decide how much you want to pay. This has been the philosophy of our Dynamic Pricing concept – power of tariffs in the customer’s hands and an end to the fixed tariffs reign. Now applicable on a 1-paisa per second billing, this is by far the most attractive tariff available in India today,” said Dushyan Vaithiyanathan, EVP, Hyderabad Hub.

“DP is our anchor product. It’s not just about the best tariffs, but how we deliver these to our customers. Our way is a transparent and engaging way, as customers actively seek out and discover maximum discount zones on their mobile screens. We believe this will make an otherwise routine activity exciting and encourage our customer to keep and use our SIM card in their phones”

-August'' 2010