Widex opens two new "Senso Hearing Centres"in Hyderabad

Hyderabad|India|August'2010: Deafness, which refers to partial or complete loss of hearing, is one of the most common congenital disabilities in the world. As reported by World Health Organisation (WHO), recently, there are about 250 to 300 million deaf people in the world, 2/3 of which live in underdeveloped countries, with India having the largest share. One out of every twelve (1:12) persons in India suffers from hearing loss.

With the Government of India giving due importance to the problem, the Health Ministry has launched a project to focus on the prevention and early diagnosis of deafness along with treatment of ear infections and other diseases that cause hearing loss. In its contribution to combat hearing impairment, Widex provides a large range of products to mitigate an individual’s suffering due to loss of hearing, says Mr T S Anand, Managing Director, Widex India.

Dr. T V Krishna Rao, senior ENT Consultant, Hyderabad inaugurated Banjara Hills Senso Hearing Centre, Hyderabad. Padmashree Syed Kirmani, Former Test Cricketer graced the inaugural function. Apart from various renowned Doctors’ & Audiologists from Hyderabad, also present on the occasion were: Mr. T.S. Anand, Managing Director, Widex India, Mr. Shakeel H Rizvi, Marketing Head & Mr. Anurag Kumar, RSM, Widex India.

Malakpet Senso Hearing Center will be inaugurated by Padmashree Syed Kirmani, Former Test Cricketer tomorrow at 11.30am.

Addressing the media on the occasion Mr Anand said,"The philosophy behind Senso Hearing Centre is to develop a world class integrated hearing care delivery system and improve standard of dispensing and service for the hearing impaired."

With presence in Tier 2 and Tier 3 cities Widex India today has more than 250 dispensers across the country. The number of Senso Hearing Centres has swelled to 30, making Widex India the largest chain of hearing care clinics in Asia. All these centres are equipped with the world’s best diagnostic equipment from Interacoustics, and NOAH link technology, which are as per international standards.

Widex offers a whole range of services, making us a one-stop clinic for hearing assistance. Whether one needs information on hearing check up, hearing aids or accessories, one gets the best personalized attention and solution for his hearing problems.

Talking about the new world class Senso Hearing Centre Mr Anand said, "Our one-stop hearing care clinic – the Senso Hearing Centre - provides professional consultation and end-to-end solution to patients at each step. With presence in all major cities of India, we are Asia’s largest chain of hearing care clinics and endeavour to expand more centres in the coming years."

"The new centre would offer customized solutions to meet individual hearing problems, right from diagnosis to conducting hearing test and providing hearing aids best suited to individual need and requirements. In addition, Senso Hearing Center also have has facilities for Speech Therapy, Earmoulds, Batteries and Accessories" said Mr. Anand.

Mr Anand said that since most audiologists migrate from the country seeking better job opportunities, these centres would help to create better job opportunities preventing them from looking for jobs abroad.

Explaining the the new positioning, Mr. T S Anand said, "the key to our success has been constant innovation to connect with the ever evolving customers and offering them best technology they need." If hearing aid user dream to experience the ultimate hearing pleasure, here is the golden opportunity. The new Clear Passion 440 And Baby 440, world’s smartest hearing aid, gives you a 3 years warranty absolutely Free.

CLEAR 440 is the first hearing aid to takes wireless technology to a new level, using the exclusive WidexLink technology, CLEAR 440 hearing aids are able to be instantly synchronised, coordinated and fitted completely wirelessly. WidexLink is designed especially for hearing aids and is fast and robust, meaning that CLEAR 440 hearing aids can communicate with each other seamlessly and constantly. Not only does CLEAR 440 come with proven Widex technology such as the Zen harmonic sound programme, but also includes features such as the groundbreaking TruSound Softener which is designed to cope with transient noise with comfort and clarity, plus the exclusive Digital Pinna which which helps locate sound from any direction. And the new range of DEX assistive listening devices makes it easy for users of CLEAR 440 to enjoy listening to television or audio in stereo or use their mobile phone. Each device has been specially designed with the user in mind, and is simple and intuitive to use.

-August'' 2010