|
 Deepika
Padukone is the most searched celebrity on Yahoo! India Search in 2008
~Bollywood continued to fascinate Indians in 2008;
More Indians turned to web, reflecting changing habits of growing Indian
population - Indian Railways amongst top searched key word; 'Cricket', 'Katrina
Kaif' and 'Asin' are among the Top searched words on Yahoo! India Mobile; Users
looked for information on issues affecting daily life - Sixth Pay Commission,
Bomb Blasts and UPA Trust Vote were top searched key words in the news category~
India|January'2009: Yahoo! India,
the leading internet company announced the most popular searches, themes
and trends as part of its 2008 Year-ender Special (http://in.specials.yahoo.com/new-year-2009/index.php),
as told through the searches conducted by millions of users. Among the top
people searches, Bollywood actress Deepika Padukone emerged a clear
winner.
These most searched words in 2008 not only represents the top ten searches
across categories, but also shows that users even search for information
that affect their daily life including the economy, government
organizations and controversies.
“Extreme proliferation of information and paucity of time is fuelling the
human desire to get the right answers faster than ever before, prompting
them to look for newer search experiences. People are showing a strong
preference for a search experience, which integrates relevant text,
images, and video content information from across the web onto a single
search results page,” said Gopal Krishna, VP and Head of Audience –
Emerging Markets, Yahoo!
“These search trends provide greater insight on consumer search behaviour,
which in turn helps in making the right information available to people
more quickly and easily," Gopal added.
Mobile users continued their online activities even when they were
on-the-go. The top searches on Yahoo! oneSearch, the company’s
award-winning mobile search product, was ‘Cricket’ followed by ‘Katrina
Kaif’ and ‘Asin’, the lead actress of popular Bollywood film Ghajini.
“Users are increasingly searching for information on a mobile device.
Yahoo! oneSearch is designed for the needs of a mobile user, intuitively
returning results grouped around the user's query intent. For instance,
when users search for cricket, Yahoo! oneSearch returns the latest scores,
schedules, team profiles, roster, news, images and links to the cricket
teams’ websites,” said Vishal Maheshwari, Senior Director – Connected
Life, Yahoo! India.
Synopsis on “Top 10” searches
Users on Yahoo! India Search looked for various people and themes across
categories like entertainment, sports, people, news, movies and online
sites. India’s entertainment industry and Bollywood icons definitely ruled
in 2008, as they were included in almost all of the top categories. The
hottest searches this year included Deepika Padukone, Indian Railways and
the Sixth Pay Commission. Deepika once again topped the top people
searches, along with Shilpa Shetty and Aishwarya Rai. The launch of iphone,
the Bhajji-Sreesanth Row and the Bangalore Blasts were among the Top News
Search for 2008. Searches in sports category comprised Cricket, Sachin
Tendulkar and the Indian Tour of Australia. Films took centre stage as
well, with titles like Singh Is Kinng, Dasavatharam and Kuselan being
searched heavily by users.
Below are the highlights from Yahoo! India Top 10 searches for 2008:
Rank
Top Searches
Top Entertainment Searches
Top Sports Searches
Top People Searches
Top News Searches
Top Movie Searches
Top Online Sites Searches
1
Indian Railways
Deepika Padukone
Cricket
Deepika Padukone
Sixth Pay Commission
Singh Is King
Google
2
Deepika Padukone
Shilpa Shetty
Sachin Tendulkar
Shilpa Shetty
iphone India Launch
Dasavatharam
Rediffmail
3
Sixth Pay Commission
Aishwarya Rai
India Tour Of Australia 2007
Aishwarya Rai
Bangalore Blasts
Kuselan
Yahoo! Mail
4
Shilpa Shetty
Kareena Kapoor
Asia Cup 2008
Kareena Kapoor
Ahmedabad Blasts
U Me Aur Hum
Yahoo
5
Games
Singh Is King
Virender Sehwag
Sachin Tendulkar
Bhajji Sreesanth Row
Jaane Tu Ya Jaane Na
Rediff
6
Aishwarya Rai
Dasavatharam
Olympics
Mallika Sherawat
Raj Thackeray
Taare Zameen Par
Gmail
7
Kareena Kapoor
Mallika Sherawat
Euro 2008
Bipasha Basu
UPA Trust Vote
Krazzy 4
Youtube
8
Cricket
Bipasha Basu
M S Dhoni
Virender Sehwag
US Election
Tashan
Hotmail
9
Sachin Tendulkar
Kuselan
Live Cricket Score
Kangana Ranaut
Mumbai Terror Attack
The Dark Knight
In.com
10
Tata Nano
Kangna Ranuat
India Vs South Africa Test 2008
Soha Ali Khan
Bihar Floods
Sex and The City
Yahoo Messenger
Top 10 most searched words on Yahoo! India Mobile
1. Cricket
2. Katrina Kaif
3. Asin
4. Deepika Padukone
5. Priyanka Chopra
6. Bipasha Basu
7. Kajol
8. Trisha Krishnan
9. Olympics 2008
10. Bihar Flood
Reachout's News Bureau
January' 2009
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