Hyderabad|India|April'2009: Yahoo! India, the
leading Internet company, announced the launch of a new site focused on
providing users with up-to-date information on upcoming 2009 general
elections. Users can access all the election updates on elections.yahoo.in
As India gears up for its biggest parliamentary elections this summer,
Yahoo! India’s elections site aims at creating an involved and an informed
voter. With various political parties and leaders already using the
Internet as a medium to reach out to voters, these elections are also
about catering to a large online audience. elections.yahoo.in offers the
best of election content through various features and tools.
Apart from being able to view the latest news updates, the elections site
will let users share their opinions and updates on various leaders and
constituencies during elections, thus help in making an informed choice.
In order to cater to a large section of youth, several of whom could be
voting for the first time, the special elections site also focuses on
educating them on the importance of casting their votes.
Updates on election schedules, expert analysis, online polls, discussion
forums, opinions and photos would be some of the other key features on the
site. As the site evolves, Yahoo! India will also include interesting
features like Manifesto Comparisons (a user can compare manifestos of
various political parties) as well as comic strips on various news and
updates during the tenure of the elections.
Gopal Krishna, VP – Emerging Markets & Acting Country Head for Yahoo!
India said, “The Internet has emerged as a pervasive medium and is playing
a significant role in shaping the way people collaborate and interact on
topics that matter such as general elections. Yahoo! India, through its
special elections microsite, is providing users with a platform to
participate in shaping the future of the world’s largest democracy.”
According to Pearl Uppal, Director – Sales, Yahoo! India, “Political
parties and advertisers have come of age and are now actively looking at
the digital medium to reach the youth audience, a key demographic for
them. We have been approached by leading political parties and their
agencies that have shown keen interest in advertising on Yahoo! to
communicate with a highly engaged audience on the Yahoo! network. This is
indeed an encouraging trend in the new age media”
With most advertisements keeping elections as a base for showcasing their
products offlate, Yahoo! India offers advertisers a highly interactive
medium to engage consumers through this special elections site.
Reachout's News Bureau
April' 2009
