Hyderabad: Music Broadcast Pvt. Ltd. (MBPL)
announced the launch of its fifth Radio station in the country - Radio City
106.4 FM in Hyderabad. The station was launched by South’s very own megastar
‘Nagarjuna’ who unveiled the Radio City logo & frequency at a glittering
function at Hotel ITC Kakatiya Sheraton.
Radio City 106.4 FM programming is an outcome of an extensive
and in-depth research undertaken by the industry experts. This has resulted in a
host of customized Hindi & Telugu programs reflecting the ‘true Sound of
Hyderabad’. Radio City 106.4 FM will cater to the tastes of discerning music
lovers cutting across students, housewives, working men which will ultimately
give advertisers a great value for their money spent.
The findings of the research have helped Radio City to
provide listeners with intelligent, collective and family entertainment. With
innovative shows like Re-charge Hyderabad, Chalo Chalte Raho, Life ho to
Aiseech and Filmcity Express, specially developed for Hyderabad,
the programming mix of Radio City 106.4 FM includes shades of romance,
comedy, josh, fantasy, novelty, unpredictability & masti – something to please
everyone, in every mood.
Speaking on the occasion of the launch, Ms. Apurva Purohit,
CEO Radio City said, “We are thrilled and proud to launch in the City of
Hyderabad. Our research helped us to understand the minds of the ardent
Hyderabadi listeners and confirmed that Hyderabadis will love the Radio City
kind of music and programming content. Hyderabad is an extremely important
market for us and we are eagerly looking forward to engage with our listeners.
Our music expertise, innovative programming line-up, and our brand promise of
‘City Mein Kho Jao’ will enthuse listeners to indulge and escape with the help
of music. We hope the success we have enjoyed in cities like Bangalore, Mumbai &
Delhi with listeners making Radio City an integral part of their lives would be
duplicated here in Hyderabad as well. ”
As a prelude to the launch, Radio City had organized a RJ
Hunt in the city of Hyderabad, which received an overwhelming response. The
selected RJs were provided rigorous training to hone their skills to develop
them into all-round professionals.
The City of Hyderabad can therefore look forward to a bevy of
young and enthusiastic RJ’s – all of whom are pakka Hyderabadis in the true
sense. These RJ’s will brighten you all day long with some exciting programs. RJ
Anuj with ‘Re-charge Hyderabad’ will energize listeners and keep them in a
jovial mood; Get your college lingo right in ‘Life Ho To Aiseech’ with RJ
Apoorva as she jockey’s in her trademark ‘hatke’ ishtyle; Cuddle with your loved
ones as RJ Kamesh takes you on a love journey and RJ Vamsee will be a dependable
friend through ‘Kushalama…Hyderabad’. And there are host of other exciting shows
to keep you glued to your headsets. The station is also backed by an
enthusiastic & highly experienced team of technicians & other professionals.
The launch of Radio City 106.4 FM is supported by an exciting
360� marketing campaign. Some of the off-air initiatives to connect
with the listener include road shows, human inflates at high density areas,
Radio City booths at malls & multiplexes, on-ground contests & events, Radio
City branded buses, cavalcade around the city etc.
Radio City with its young and fresh appeal is all set to make
the listeners ‘hum’ and groove to foot-tapping music, and through interactive
programming content will mesmerize and connect with the people of ‘Cyberabad’
offering a unique listening experience.
It’s time for, ‘Life ki Dhun Gungunao aur City Mein Kho
Jao’ with Radio City 106.4FM, India’s premiere FM network!
About Radio City
Radio City is India’s first and leading hit music FM radio brand. Promoted by
Music Broadcast Private Limited (MBPL), the private FM network has captured the
hearts of millions of listeners across Mumbai, Delhi, Bangalore & Lucknow and
has recently won licenses in 16 new Indian cities. Radio City broadcasts 24
hours a day using state of the art digital stereo FM for unmatched quality in
signal strength, clarity and brilliance. Backed by expertise in programming,
sales and marketing, Radio City is characterized by exciting shows that give it
unmatched popular appeal. Innovative programming, vivacious radio jockeys and
hit music uniquely position Radio City to deliver targeted audiences across
India’s most important cities.
Reachout's News Bureau
June'
2006
