Hyderabad|India|March'2009: Aircel, the fast growing Pan India telecom operator in the country, today announced the launch of its GSM mobile services in Hyderabad . With a subscriber base over 17 million, Aircel, the fifth largest service provider, rolled out its 13th circle with Hyderabad completing its footprint in Southern India .

Mr. Gurdeep Singh, Chief Operating Officer, Aircel said, “We are proud to be here in Hyderabad and present to our customers a National Brand with a strong local connect. We will be introducing products and services uniquely tailored to meet the special needs of our Hyderabad consumers. To address the need of a high migrant population from various parts of the country including a large number of student body, we are offering free incoming on Aircel to Aircel roaming in the Southern corridor and STD @Rs.1per/min from Aircel in Hyderabad to all metros. The Hyderabad launch augments the next phase of our Pan India roll-out.”

Mr. Gurdeep Singh, further added, “We attribute our success to our core values of trustworthiness, simplicity, strong local connect and service that is value for money. We bring these same values to serve Hyderabad . While the mobile penetration is (approx) 80 % in Hyderabad , there are a lot of segment based needs that an operator can fulfill for better consumer satisfaction.”

Aircel’s presence in Hyderabad brings with it a plethora of significant offers for its people. Aircel is a National Brand with strong local connect. Living up to that, Aircel will be launching a rich bouquet of VAS services with localized content including a WAP portal page in the local language that would work on any GPRS handset. Also available would be a vibrant CRBT portal that has over 20,000 songs in many languages including a rich collection of songs in Telugu.

Aircel provides attractive offers, of Double Talk Time for all recharges between 111-332 and Triple Talk Time for all recharges above 333 on local mobile calls. In view of the high ILD traffic to the Gulf and US/Canada from Hyderabad , to facilitate usage, Aircel has an attractive inbuilt ISD tariff of call to Gulf at Rs.5.99 per minute and call to US/Canada at 3.99 per minute.

Apart from very robust retail coverage, Aircel will provide a range of both prepaid and postpaid products through its exclusive, vibrant flagship company outlets in key areas of Hyderabad .

Always recognized for its high focus on Customer care and service, Aircel has set up a specialized Data Call Centre with the latest technology and multilingual Customer care handling capability. This will help its subscribers to connect better and get the best service.

Aircel has an EDGE enabled Network and with this state-of-the-art infrastructure facility it shall provide a competitive range of products with a rich bouquet of value-added services. This would include SMS’s, Music, local information and entertainment VAS offerings. Aircel in all its circles of operation is known for its innovative customer offerings and value-added services.