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"H y d e r a b a d  W a t c h"


-National Multiplex chain INOX opens
at GVK One Mall in

Hyderabad|India: Hyderabad ’s moviegoers now have a new and exciting location to view the latest blockbuster hits with the opening of INOX at the premium GVK One Mall in Banjara Hills. INOX Hyderabad has 6 screens and 1257 seats; including 75 luxurious recliner seats. Nationally, INOX has 27 multiplexes and 97 screens in 20 cities across India.

Luxury is the corner stone of INOX Hyderabad; plush seats with ample leg space, rich murals, the best of Traventino marble, exquisite chandeliers, regal onyx clad columns and lush carpeting in the lobby; all backed by world class hospitality make INOX a never seen before experience in Hyderabad.

All INOX properties are located in premium locations and symbolize excellence in design, ambience, features, safety and service. Fitted with state-of-the-art projection and acoustic equipment, they provide a superior cinema viewing experience comparable with the best cinemas across the world. To the consumer it signifies that the movie is seen and heard at optimum performance levels, just as the filmmaker would have intended.

Mr. Alok Tandon, CEO – INOX Leisure Ltd. said, “We have ensured that movie lovers in Hyderabad enjoy the top of the line INOX experience. With INOX’s convenient location, easy accessibility and modern comforts, we aim to revolutionize the movie watching experience in Hyderabad .”

Tickets at INOX Hyderabad will be priced at a flat Rs. 100/- for Club Class and Rs. 200/- for the Royale Class recliner seats. The programming mix will include Hindi, English, Telugu and other regional films. Additionally, INOX Hyderabad is equipped with a fully automated box office with computerized ticketing. For easy & convenient ticket booking INOX also offers SMS booking and online booking of tickets. Offering greater variety in theatre food, INOX has introduced its own food and beverage counter REFUEL, which is a self-managed unit with themed menus offering a range of flavored popcorns, combo meals, finger food and beverages.

In Andhra Pradesh, INOX already has a 3 screen multiplex in Vijayawada and proposes to set up 2 multiplexes comprising of 10 screens in Vishakhapatnam by the end of the year and a 4 screen multiplex in Warangal by mid 2010.

Reachout's News Bureau
 May' 2009

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