Seventy per cent of the population in India is homeless and live in rented
places. Approximately 14 crore households in India live in rental
accommodation.
Hyderabad|India|May'2010: In an era of globalization, movement of
individuals, offices, companies, family, industries etc. is inevitable.
Finding a right place for living, office, industry is not an easy task.
The very thought of relocating home / office is stressful. According to
some international research Relocation is one of the top Stressful
Situations only behind losing a family member, divorcing and ambulance
driving. Relax!! www.easytolet.in is here to make the whole process
easier, stress-free and green.
www.easytolet.in a national online and oncall relocation platform
distinguished by its personal relocation assistance services, highly
customized proactive searches, superior visual information and its
affiliation is launched nationally here at Hyderabad. www.easytolet.in has
built services to reduce the time and effort spent by both movers and
rental property owners.
A novel venture by two budding first generation entrepreneurs Naveen Kumar
R & Prasanna Kumar G. Naveen chucked his plush job in UK and returned to
his home state and Prasanna Kumar left his 10 year job at Wipro to start
this novel venture. Even before formally launching, www.easytolet.in
received accolades, recognitions and achieved important milestones proving
the viability of the business. It is already featured as one of the top 10
Cool Start-ups in TIE-ISB (Indian School of Business) Connect 2008 and is
also listed in TATA NEN Hottest Start-ups in India. These recognize the
highest-potential startups in India, young companies with great potential
to grow, etc.
While being test marketed in the last two and half years www.easytolet.in
has already registered 3,21,100 monthly visits. According to Alexa
(California based subsidiary company of Amazon.com, that is known for its
toolbar and website that collects data / internet information on browsing
behavior which is the basis for the company’s web traffic reporting),
easytolet.in has a worldwide rank of 72,686, and has 26 external websites
linking to it.
www.easytolet.in is a first of its kind service platform which
comprehensively covers all the relocation needs of tenants, informed Mr.
Naveen Reddy, addressing a Press Conference. Right from finding a rental
property, hiring packers & movers, transfer/set up utility connections
like landline, broadband, DTH etc, admitting children in good playschools,
neighborhood acquaintance till the tenant settles down we are there to
help him. What’s more our services also cover owners - to promote their
rental properties professionally and help them find a good tenant. We have
a dedicated call center to help our customers anytime in the day.
Customers have to just dial in 040 - 45 46 47 48. We are launching our
services in Hyderabad and we have plans to extend to southern cities like
Chennai, Bangalore, Pune, Bombay this year, followed by cities in the
north next year, said Naveen Reddy. While owners pay 10% of the rent for
professionally promoting their property but for movers our services are
absolutely free and what more they get the best quote in the market from
our relocation service partners.
There is a very interesting story how www.easytolet.in was born. Once
Naveen Kumar, Prasanna Kumar and few other friends were casually
discussing to do something of their own. They consciously choose 3 aspects
to consider in whatever they finalize to do.
1. Address at least one of the dire needs of an Indian. And which will
touch the life of each Indian somehow.
2. Make a real difference to the country/society in whatever we do.
3. Build a successful and sustainable enterprise.
Many ideas emerged, but, they were thrown in the basket. They finally
zeroed in on www.easytolet.in, which addressed all the 3 aspects listed
above.
We started with our own real lifetime situations and were also questioning
friends and colleagues - what was one need which was addressed with great
pain today. Many responses were related to personal needs and some needs
weren’t much relevant to majority of us. One need interestingly overlapped
with the experiences of our colleagues/friends and our very own
experience. The experience was related to setting up our office to work.
We started with searching for an office space for rent. We gathered
details from newspaper classifieds, online classifieds, talked to many
agents and owners. The information we gathered was either outdated or we
had to travel ourselves to check the property details. Guess what! It took
nearly a month to find a place of our choice. And we have completed only
one of the many things we had to do. Again we started to travel to find
good Packers & Movers and for a good quote to move in the furniture. And
then for telephone connection, internet connection, etc. We had to
approach each service provider providing above services separately. There
wasn’t one single place where all these could have been addressed. It took
us another month to settle down, narrated Naveen Reddy, who had left a
good job in UK and returned India to start a business of his choice.
We heard similar experiences from our colleagues and friends moving from
Bangalore to Hyderabad. We were excited to have found that “One of the
dire needs of an Indian” which was addressed with great pain. We were sure
this would address the need of every Indian either as a owner or as a
tenant or as a service provider serving the move related needs added
Naveen Kumar.
Now we were thinking how we would “Make a real difference to the society”
with www.easytolet.in. We recollected how much we traveled for setting up
an office, almost 20-30 kms a day. Approximately we were consuming 1-2
liters of Petrol a day depending on whether we used a car or bike. We
traveled at least 20 working days just to find a place of our choice and
then another 20 working days to figure out the service providers for
setting up the office. In total approximately we consumed 30-50 liters of
petrol and the pollution we added is considerable.
We did some realistic statistical analysis to understand how much we can
reduce the pollution while saving the scarce resource petrol. We began to
count the number of rental classified ads in a week from all the
newspapers, magazines and websites. There were almost 1000-1500 rental ads
per week per city. The ads were so brief that we know one has to do
similar exercise what we had done, before he/she settles down in a new
place. Approximately 5-15 tenants visited the property per each rental ad.
It was heartening to imagine what www.easytolet.in can do to this country
a lot. So it was a conscious effort we have put in while choosing
www.easytolet.in itself. Together with building a business enterprise of
our choice we have a great satisfaction of helping fight increasing
environmental pollution by helping human effort and travel in search of
rented properties.
Adding further Naveen stated that we continued thinking, what more we
would do. One particular experience during our stay in London was very
interesting, when people were moving from one place to other they were
dumping many unused items (e.g., Old Clothes, Dolls, Furniture etc.,) at a
predefined place. These items were later collected by Government Agencies
there and distributed among the poor. We started thinking how useful would
it be if we could make an effort through www.easytolet.in to collect all
the unused items and pass it on to the poor. We were sure everybody will
be “Happy to Help” while taking care of their own needs. We were convinced
this is the idea we wanted.
We also thoroughly evaluated www.easytolet.in feasibility in terms of its
sustainability in the long run. We did some research on the current market
players related to this area of work. And we found no player offering
exclusive personalized rental and relocation service with the depth of the
details we wanted to have or see. There wasn’t even one player offering an
integrated solution for all the moving needs. The only service available
was to search for a new place. The rental search feature was again just an
add-on feature or a simple 5-10 lines brief ad.
We were convinced we can build a sustainable business if we can provide an
integrated solution to address all the moving needs - right from searching
a new rental property until he/she settles down in a new place. We were
glad to discover the idea we wanted. We invested one complete year on a
dedicated team working to prepare the platform. India’s No.1 exclusive
integrated online and oncall relocation platform is just born and ready to
take off.
Well over a crore rupees of personal savings, is already pumped in stated
Naveen Kumar. Now about 1000 properties in twin cities of Hyderabad and
Secunderabad are listed on the portal and another 10,000 properties across
various cities in India are also listed.
According to ‘Census of India 2001’, there is well over 307 million
migrants by place of last residence. Of this more than 14 million migrate
with the reason of work/employment, more than 1 million for business
reason, 2 million for education, 43 million due to marriage etc. Seventy
per cent of the population in India is homeless and live in rented places.
Approximately 14 crore households in India live in rental accommodation.
The relocation market is very fragmented and unorganized but according to
our estimates approximately 90 billion rupees worth of house, office
rentals is transacted every month in India. Relocation is the big business
opportunity. We are confident of making a potential, strong and
sustainable business for us.
For details of rental property call dedicated call centre on 040-45464748
or log in www.easytolet.in or phone: 66665544.
May
2010
