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 Café Coffee Day 50th café in Hyderabad at Charminar
Café Coffee Day, India’s largest social hub holds “Coffee Festivals” in the city to educate customers on the fine the art of coffee making
 

 

Hyderabad|India|September'2010: You start your day with a fresh cup of coffee whose aroma and taste keeps you going all day long. Did you know that there are different and easy ways to make delicious cups of coffee right in your home? Café Coffee Day, India’s largest retail chain of coffee cafés, is now taking the coffee experience to homes in Hyderabad through ‘Coffee Festivals’ starting from their 50th café at Charminar. For the next few days, consumers can visit select Café Coffee Day’s cafés in Hyderabad and learn how to get the right brew using home coffee making equipments like the coffee plunger and stovetop espresso maker, and also learn the art of brewing light and strong coffees.

At the first Coffee Festival in the city, Felix Daniel, Café Coffee Day’s own International coffee expert and Brew Master, conducted a special workshop showcasing the fine art of coffee making and shared many interesting facets of coffee art. At the end of the workshop, people gained more knowledge about their favorite beverage and also received a Café Coffee Day certified Brew Master certificate. They can now purchase their home coffee making kits which comprise of coffee making machines and coffee powders to enjoy a similar taste like in the cafés at home. Even serving guests with specially brewed coffee becomes a very prestigious moment in their homes.

Speaking at the first coffee festival held at the 50th café at Charminar in Hyderabad, Felix Daniel said, “Coffee drinking is becoming more and more a part of the everyday Hyderabad lifestyle and our 50th café in Hyderabad is testimony to this trend. Coffee drinking is at the center of several moods and dialogues in cafés and at homes. The coffee festivals are to help consumers take the café taste and experience into their own homes where their can easily make their own rich aromatic coffee brews for themselves and their guests.”

The Amazing Coffee Beverage
Coffee is one of the select drinks that has universal appeal and is the world's second most popular drink after water. It is a sure pleasure giver, no matter when, where, or how it is consumed and has the great ability to mesmerize the mind and tantalize the taste buds. Coffee is without a doubt a social lubricant and indeed the ‘elixir’ of life…

The culture around coffee drinking and coffeehouses dates back to 16th century Turkey, where coffeehouses were traditionally social hubs, as well as artistic and intellectual centers. Even those who were not coffee lovers would spend time in coffee houses just to enjoy the atmosphere. Over the years, a revival of this culture has been seen in our country and is moving into homes as well. Today, coffee drinking in India has matured from the cappuccinos and lattes to consumers enquiring about and appreciating the darker espressos.

-Sept'2010

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