India’s first of its kind ‘Ocean World — The
One Stop Aquarium Mart’ Launched in Hyderabad
''An undersea world of excitement!''
You dream any Aquarium — Coffee Table Aquarium,
Reception Table Aquarium, Garden Table Aquarium,
Wall, Furniture, Floor, Photo Frame Aquarium,
Aquariums as Wall Partitions, Ocean World has all
of them and more. It has many uniquely designed to
perfection Aquariums which we have not seen
before. If this is not what you are looking for,
then, go for a personalized Aquarium designed and
mounted as per your taste.
Further you dream any kind of fish, in fact it has
4000 varieties of fishes - Butterfly fish, Fighter
Fish, Angelfish, Red Parrot, Neon Tetra, Sword
Tail, Gold Snail, Discus, Dragon Fish, Zebra Fish,
Archer, Silver Arowana, Dalmation Molly and so on
and so forth. Name any Aquarium Accessories such
as Aquariums, Innovative, Scientific and Advanced
Aquarium systems, Mechanical Aquarium Air Pumps,
Artificial lighting as well as aeration,
filtration, Aquatic Plants. Fish Net, Glass
Thermometer, Fish Food, Medicine, Heater;
Substrates such as River Sand, Gravel, Pebbles;
Background Décor, Décor Ornaments Fishes it houses
all of them.
If you are looking for automatic fish food feeder
or need food to feed fish for ten days when you
are away from home on holiday, Simple to high-tech
gadgets, gizmos, decoration items are all now
available for the first time all under one roof at
India’s first of its kind One Stop Aquarium Mart,
“Ocean World” is now opened in Hyderabad city.
Located in 5000 sq ft area at “Down Town Banjara”,
Beside Ashoka Metropolitan Mall, Road No. 1,
Banjara Hills, it is so far the biggest all under
one roof Aquarium Shop in the country, declared
Ms. Maya Shaji, Managing Director of Ocean World
while addressing a press conference at its
Until recently Aquarium shops used to be small,
shabbily located in a corner of a street. You need
to get in and out of many shops to shop for fish
for your aquarium. And even after so much going
around, you are not sure whether the fish would
survive. City boasts of 100 such small aquarium
shops. Most of these retail aquatic stores are
operated with little or no formal training in
aquatic science and business operations. Now
things have changed. Now you can walk into a plush
Aquarium store, claimed to be the best in the
country. Aquariums are increasingly becoming style
statements. Big aquariums a la one at GVK Mall
have become most sought after. All over the world
today, crores of rupees are spent on buying
India’s largest and biggest all under one roof
Aquarium Shop — Ocean World specializes in Fresh
Water, Planted and Marine Aquariums and offers
complete turn-key solutions. It also develops and
manages aquariums of any size, design and idea. We
don’t just sell, but, we also educate our
customers, maintain and provide after sales
service. We maintain all types of Aquarium Tanks.
We have well trained sales and marketing
consultants, tele-callers and after sales service
staff, she added.
Be it a crazy, whacky idea, we have the solution.
We will add that elegant touch to your interiors
with Aquariums that can function almost anything
like a Coffee Table, Photo Frame, Reception Table,
Garden Table and many other unique ideas informed
Mr. Santosh Unni, General Manager of the Ocean
World. We focus to cater to the corporate, hotels,
hobbyists and homes etc, Maya Shaji added.
Maya Shaji has fifteen years of experience and
expertise of Aquariums. She lived and grew with
Aquariums. She hails from God’s own country,
Kerala. From her childhood she had been through
aquarium keeping as a hobby and tested on several
breeds of tropical aquarium fish and their life
spans before turning this hobby into a profession.
Maya is supported in her venture by her husband
and parents. She decided to take her noble hobby
not just to the rich and famous but to all common
households. I would like to see every household
with an aquarium in this country, she said.
So logically she ventured into this. Her hobby now
turned into a full time profession. Together with
their family friend Santosh Unni, who also has
more than two decades of experience by trial and
errors, they are today the most sought after
experts in Aquariums not just in city but, across
An Aquarium at home or office does make a lot of
difference. It is the best piece of nature, which
you can take home. They take you close to nature.
They create a positive energy flow. Children like
them. They are great educational value to them.
Aquariums have therapeutic value. It helps to
soothe the soul. It has a great meditative value.
Aquarium watchers admit and notice a notable
decrease in Blood Pressure. An Aquarium is an
amazing world. It has great Vaastu Shastra
benefits, informed Santosh.
Adding to this, Maya Shaji informed that because
of these benefits, aquariums are placed in many
Customer Relationship Cabins, Cubicles and
Chambers to soothe the anger of irate customers.
Aquariums are beautiful, they are elegant, they
are lively and they are inspiring.
Ocean World what was started off small from Dr.
A.S. Rao Nagar, in 2010, now has grown big with
unprecedented response from thousands of nature
lovers. Now it is the largest multi brand single
showroom for all tropical/ marine fish and
accessories in the whole of India. From here, we
look forward to slowly and steadily increase
awareness and branch out to different locations
worldwide, said Maya.
We stock a number of Indian and imported articles
and items concerned with aquariums. We have wide
variety of fishes and accessories. The fishes
available with us range from Rs 30/- per pair to
Rs 25,000/- per single fish added Santosh.
Ocean World can also arrange to make custom made
aquariums as per the customer’s requirements. May
it be to use an aquarium as a piece of furniture
for a coffee table, use it as a floor, maintain it
as an indoor waterfall, or to hang it as a picture
frame on the wall… We will be able to provide it
all, he added.
Unusually, Ocean World has attracted the attention
of new type of customers - the kids of various
schools. Several schools bring hundreds of
students everyday as it has a variety of exhibits
to give you the opportunity to explore some of the
wonderful sea life.
Fish keeping is not new to Indians. Archeological
evidence of fish-keeping dates back to the
Sumerians (2500 BC) and the Babylonians (500 BC).
Egyptians considered fish sacred, worshiping the
Nile Perch among others. Romans also kept fish in
tanks but perhaps not for as decorative purposes
as the Chinese; keeping them fresh for the dinner
table, added Maya Shaji.
The Chinese kept carp and started breeding them
selectively during the Sung Dynasty (960-1279).
Records show these fish were kept for purely
decorative purposes; people were forbidden to eat
Ornamental goldfish made them way into Europe by
1691. According to Tullock, the 17th century
diarist, Samuel Pepys, referred to seeing fish
being kept in a bowl and referred to the set up as
While excited about the prospects of keeping fish
indoors, fish enthusiasts did not understand how
the water needed to be "cycled" in order for fish
to stay alive for long in doors. In 1805, Robert
Warrington is credited with studying the tank's
requirement to be cycled to keep fish alive for
Fish keeping in India for ornamental purposes or
just a hobby started off during the 17th century
itself but were more or less neglected and fell
out soon after as it was a very cumbersome
procedure. The hobby soon recovered during the
British regime here as the sahibs were fantasized
by the wet pets they had.
Some fish like the Arowana and Flower Horn also
entered the books of Vaasthu Shastra in a very big
way for their beneficial powers in healing any bad
luck that may otherwise be affecting a home or
The Chinese however believed that the luckiest
fish according to Feng Shui (Chinese Vaasthu) is
the most common gold fish and also insisted that
since the colour of all evil is black, one black
goldfish is to be added along with 8 goldfish in
any aquarium so to symbolize that the bad luck
runs out when the black fish dies. Feng Shui also
states that people must replace all dead fish
immediately with fresh and live ones till the
cycle of sudden deaths stop as this makes one
believe that all the bad luck has finally
Research shows that aquariums have an effect on
people (a healthy mind, body and spirit). An
aquarium will help you rest, relax, find
tranquility and harmony, it will reduce your
stress and improve your health. Incorporate an
aquarium into your home's configuration and feel
the benefits it has on you and your family.
Watching aquariums has been medically proven to
reduce stress and lower blood pressure, and our
beautiful aquariums are no exception to these
studies. After a long and tiring day, relaxing on
your couch or in your bed means so much more when
you're watching your happy fish swimming around.
In India we find lot of hobbyists, who are
interested in maintaining aquarium. Aquaria
(tropical and marine) are a big business in India.
Though there is no published data available,
according to industry guess work, nearly one crore
homes keep aquariums in India. Increasing number
of offices such as hospitals, clinics, schools,
airports, restaurants, IT offices are keeping
Keeping ornamental fishes in aquariums is not just
a good hobby; it has become a growing business in
India providing ample opportunities for
self-employment. According to Central Institute of
Freshwater Aquaculture, the export earnings from
ornamental fishes has gone up to about Rs 1.25
crore in 1997 from a meager Rs 15 lakh in
1990-91.Though current figures are not published,
but, this is very small fraction of the big world
trade. The world trade is said to be about Rs 7
billion. USA, Japan, UK and Germany import these
fish from India. Out of the 800 varieties of
freshwater ornamental fishes, 200 including 100
indigenous varieties were available in India and
could be grown in captivity. Kolkata, Mumbai and
Chennai are the major breeding centers and export
In the United States, aquarium keeping is the
second-most popular hobby after stamp collecting.
It was estimated that over nine million U.S.
households own an aquarium. The hobby has the
strongest following in Germany. Nearly 36 million
fishes are kept in Aquaria in Germany is itself is
an indication how popular it is there. The hobby
has the strongest following in Europe, Asia, and
North America. In the United States, 40 percent of
aquarists maintain two or more tanks.
In India, this hobby flourishes much in South
India. A large chunk of people in India are
interested and die hard fans of aquarium. A huge
aquarium installed at GVK Mall at a cost of Rs 1
crore, draws hundreds of people every day
Ocean World today not only educates families and
hobbyists alike on the art of fish keeping but
also greets every walk-in probable customer with a
pair of free goldfish and a flat 10% discount on
any product they purchase, for the interest they
have taken to come and have a look at our retail
For any enquiries on the above, public may also
call the General Manager of the company, Mr.
Santosh Unni on 9502 12 1234 anytime and avail
themselves of his expertise as and when required.
Ocean World is located at “Down Town Banjara”,
Beside Ashoka Metropolitan Mall, Road No. 1,
Banjara Hills as well as Next to Sony Center,
Kapra Circle, Dr. A. S. Rao Nagar. Our landline
number dedicated as public hotline is 040 - 4919
8899. The website
showcases most of the products available at Ocean
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