"H y d e r a b a d W a t
The makers of world famous Hyderabadi Haleem introduces
Diet Haleem this Ramzan season
The mouth watering and delicious Hyderabad Haleem
which has already earned its GI status is all set
to go diet this Ramzan season .
The makers of the world famous Haleem, Majeed says
that current years innovation would be launch of a
diet Haleem , keeping in view of the demand of the
younger generation for a reduced cholesterol
content He said rising prices of ingredients had
led to a hike in per plate (350 grms) of Haleem to
Rs.80 this season. ‘In view of huge demand and
need to serve the vast population Haleem will be
made available at 220 outlets all over the city
with kitchens set up at three locations to serve
it hot to consumers’ he said.
Pista house has 200 haleem cooks specialized in
all varieties of haleem including chicken, diet,
and vegetarian and also export quality. It has
also introduced a vacuum containers and vacuum
bags to store and transport Haleem to retain its
A Majeed ,president of the Hyderabad Haleem Makers
association and also owner of the country’s
largest Haleem trading house- Pista House says'.
Non- Muslims consume forty percent of Haleem
prepared during the season.
“We are exporting Haleem to nearly 50 counties
including Singapore,Dubai, Malaysia and Saudi
Arabia “.However Pista house will not export
Haleem to either Pakistan or Bangladesh as both of
them are not very friendly to India, he added
However he predicted a fall in fall in demand this
Ramzan season as it coincided with Shravan masam
as nearly forty percent of cosumers hailed from
the Hindu community.
Majeed said in view of huge demand from all
sections a special kitchen and outlet is being set
up in Bangalore this season. “Haleem outlets were
at Shamshabad, Bengaluru and also Sahara airport
Dr Syed Nusrath Farees, of Princess Esra Hospital
said Haleem also contained anti-ageing ingredients
due to presence of natural anti-oxidants like dry
fruits. ‘Consumers will feel more energetic and
young ‘, he said. Haleem is also known as a weight
reduction recipe,he said .
Majeed said that Pista house has also introduced a
24 hour delivery service on SMS mode this year and
had tied up with the GATI couriers
for its home delivery package which cost Rs.290
per a one kg container in the city .
He said there were 6000 haleem makers in the
unorganized sector in Hyderabad which had a huge
market of Rs. 1000 crore including an export of 24
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