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Newsmaker
Tabu
Appointed brand ambassador
for Tetra Pak
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Hyderabad,
March' 2005:
National Award winner and Bollywood actress,
Tabu has been appointed as the new brand
ambassador for Tetra Pak India. Tabu will be featuring in the
latest Tetra Pak commercials created by Leo Burnett, wherein she
will be promoting ‘freshness and purity’ of UHT Milk, double
pasteurized milk. This ad campaign, comprising both TVCs and
print commercials will be unveiled this week across the country.
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Speaking about the new brand
ambassador, Jayshree M Sundar,Executive Director Leo Burnett said,
“The campaign through an innovative series of quick demos will
highlight “Kitchen Logic” to the Indian women, Infact it brings
forth the goodness of milk in cartons.”
Further highlighting on the
choice of the brand ambassador, she adds “Choosing the right brand
endorser for this exercise was critical for us. Someone who
embodies the spirit of excellence and stands for honesty and high
performance. Much like the qualities of “good milk in cartons.”
Tabu has been a consumer of carton milk and is very conscious of
fitness and healthy living.” Throughout the campaign, Tabu will
focus on the purity, freshness and preservative-free qualities of
UHT Milk that doesn’t curdle promoting it as an ideal nutrition
sources for kids. |
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UHT Milk is aseptically processed to make it
free from any contamination and retains its nutritional value. The
aseptic packing makes it consumable even after six months of
packing.
Tetra Pak began operations in India as a 100% subsidiary of Tetra
Pak International, a Tetra Laval Company, in 1997. It provides
processing and packaging solutions to organizations like Nestle
India, Gujarat Co-operative Milk Marketing Federation Ltd. (Amul),
Glaxo SmithKline, Andhra Pradesh Diary Development Co-operative
Federation, Mother Diary, Parle Agro, Tropicana Beverages, Coca
Cola India and Dabur Foods, etc.
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Reachout's News Bureau
-March' 2005
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