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"Newsmakers from Hyderabad"

Karuna Gopal
Foundation for Futuristic Cities: Branding Cities

Hyderabad|India:Karuna Gopal is the President of Foundation for Futuristic Cities. FFC ‘s mission is to infuse life into the avowed Vision of Indian cities “ To become economically productive, efficient, equitable and responsive cities “ . Last four yrs she has been working on assignments related to City Development, City Branding, Institutional Reforms & challenges in E-governance implementation, Capacity Enhancement & Knowledge Management, PPP & Stakeholder alignment for accelerating urban reform agenda. .

It is an accepted fact that cities play an important role in economic growth and development of the Nation. Most cities are the state’s financial and commercial capitals. They are nerve centers for entrepreneurial activity creating a very high visibility for the state and the Nation. Branding Cities can be a powerful exercise to enable economic development and wealth creation for the Nation.

Branding gives a distinct identity to the city by making it preferred to, competition.Branding helps attract more investments, attract quality human resources, resulting in more activity, more enterprise, creating more capital for the city. Cities can expect more Growth, more Prosperity and therefore more Salability.

Karuna Gopal  lectures at some of the top Management Schools in India including IIM Ahmedabad, and ASCI (Administrative Staff College of India), Hyderabad. She is a Mentor for WBI (World Bank Institute) certification program on Urban Management. A management postgraduate, Paul Harris Fellow, Rotary GSE scholar to USA in 1991, she served as a Member, Public Policy Panel, CII (Confederation of Indian Industry), and was an invited member on the committee of HMA (Hyderabad Management Association).

She is a prolific writer and has addressed many National and International seminars on Management.

Under her leadership Foundation for Futuristic Cities has advised various city governments like Hyderabad, Vijayawada, Visakhapatnam, and Agra etc.

Foundation for Futuristic Cities provided knowledge support to Administrative Staff College of India, Hyderabad to conduct an extensive survey to identify the various temples and heritage sites in and around Tirupati to convert the Tirupati Region into a Tourism Corridor and Heritage Circuit. FFC was also involved in the preparation of a Detailed Project Report which has been submitted to Union Ministry of Tourism Development.

FFC conducted an extensive survey and advised the then Municipal Corporation of Hyderabad (now GHMC) on appropriate locations for providing public toilets. FFC has also advised Municipal Corporation of Visakhapatnam on creation of theme parks like Remembrance Park etc.

FFC was actively involved in the 24/7 water supply initiative of Hyderabad Water Board at Adikmet covering about 5000 households.

Read Interview with Karuna Gopal
President,Foundation for Futuristic Cities

Reachout's News Bureau
 October' 2008

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