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Sarvamangala Chavali
Fashion designer and boutique ‘Anagha’ owner

Hyderabad|India|May'2012: Sarvamangala Chavali, a fashion designer and boutique ‘Anagha’ owner Started Anagha, a Handloom Boutique located bang opposite to the exit gate of GVK One Mall in Road Number 1, Banjara Hills, Hyderabad. Today five years down the lane, Anagha is dubbed by many as Heaven for Handlooms. It is a name to reckon for Handloom Sarees, Salwar Kamees, Dress Material, Blouses and others. Sarvamangala rebuilt her life. Her children are back with her. She has got name and fame. Her designer garments are sold like hotcakes. She occasionally designs clothes for films and actresses. Many whose who and socialites of the city are her customers.

She is today a woman of many facets. She is the outstanding Woman Entrepreneur Award winner from Federation of AP Chamber of Commerce and Industry (FAPCCI), an Airhostess with Indian Airlines turned Fashion Designer, who designed clothes for many films (Morning Raga, 3 Deewarein, Anand) and film stars like Shabana Azmi, Juhi Chawla, Kalyani, Kamilini, etc. She is a model and does modeling for all the ads of Anagha Store. She has done TV commercials of Vencobb Chicken and The Hindu newspaper too. She is also an amateur actor who debuted in “Oh my Friend” and is now doing “Seetamma Vakettlo Sirimalle Chettu”. Mahesh Babu and Venkatesh are starring in this movie. Sarvamangala is an ISB Graduate under Goldman Sachs, 10,000 Women Entrepreneurs Certificate Program, a global initiative of the New York’s Goldman Sachs to provide business and management education to the under-served women. She is a single parent of two children.

She works for the empowerment of the women and poor weavers. She provides employment to differently-abled women.She has two stores- one at Banjara Hills and another one at Secunderabad. She is now expanding her brand “Anagha” through a franchisee model. Already one such store is coming up in Himayatnagar, Hyderabad. Soon she wants to go many cities.

“Women are the real architects of society and children. If she is educated and developed whole family and community prospers. We must allow women to live their life in a free, joyful, and secured environment,” she feels. She strongly advocates women empowerment. She is willing to hire as many differently abled women as possible.

A woman's success is judged by many factors and different yardsticks. How she is performs different roles as a daughter, wife, mother? Does she manage her house and look after her family well? All these and many matter a lot. But, for men, these hardly matter. This is really sad she says.

Women can definitely multi-task much better than men. They are more sincere, creative, responsible and hard working. Technically too, they are strong. They express themselves better than male counterparts. At business, they are better suitable than men to interact with customers. Women are excellent team players. The corporate environment is also becoming more women friendly she feels.

The Handloom fabric plays a very important role in our life and in our economy. It is one of the largest economic activities providing direct employment to over 65 lakhs persons engaged in weaving and allied activities. Withstanding competition from the power loom and mill sectors, handlooms contributes nearly 19% of the total cloth produced in the country. Handloom is unparalleled in its flexibility and versatility, permitting experimentation and encouraging innovations. The strength of Handloom lies in the introducing innovative designs, which cannot be replicated by the Power loom sector. Thus, Handloom forms a part of the heritage of India and exemplifies the richness and diversity of our country and the artistry of the weavers she says.

What is really interesting and makes Anagha different from others is it deals in only Handloom fabric. Anagha is dubbed by many discerning customers as Handloom Haven. The Handloom clothes are known for its heritage and the tradition of excellent craftsmanship. Handlooms provide livelihood to millions of weavers and craftspersons. But, weavers are slowly going out of their tradition. Anagha extends helping hand by contributing to restore dying art of weaving and helps weaver community by only trading in Handloom clothes she informed.

You can reach Sarvamangala at her store Anagha at 6-3-251/2/1/b, 1st Floor, Lane between Post Office & GVK 1 Mall, Opp. to GVK Mall Exit in the lane,, Road No. 1, Banjara Hills, Hyderabad - 500034. Tel: 040 66252911 & 64607711

-May 2012


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