designer and boutique ‘Anagha’ owner
Sarvamangala Chavali, a fashion
designer and boutique ‘Anagha’ owner Started Anagha, a Handloom Boutique
located bang opposite to the exit gate of GVK One Mall in Road Number 1,
Banjara Hills, Hyderabad. Today five years down the lane, Anagha is dubbed
by many as Heaven for Handlooms. It is a name to reckon for Handloom
Sarees, Salwar Kamees, Dress Material, Blouses and others. Sarvamangala
rebuilt her life. Her children are back with her. She has got name and
fame. Her designer garments are sold like hotcakes. She occasionally
designs clothes for films and actresses. Many whose who and socialites of
the city are her customers.
She is today a woman of many facets. She is the outstanding Woman
Entrepreneur Award winner from Federation of AP Chamber of Commerce and
Industry (FAPCCI), an Airhostess with Indian Airlines turned Fashion
Designer, who designed clothes for many films (Morning Raga, 3 Deewarein,
Anand) and film stars like Shabana Azmi, Juhi Chawla, Kalyani, Kamilini,
etc. She is a model and does modeling for all the ads of Anagha Store. She
has done TV commercials of Vencobb Chicken and The Hindu newspaper too.
She is also an amateur actor who debuted in “Oh my Friend” and is now
doing “Seetamma Vakettlo Sirimalle Chettu”. Mahesh Babu and Venkatesh are
starring in this movie. Sarvamangala is an ISB Graduate under Goldman
Sachs, 10,000 Women Entrepreneurs Certificate Program, a global initiative
of the New York’s Goldman Sachs to provide business and management
education to the under-served women. She is a single parent of two
She works for the empowerment of the women and poor weavers. She provides
employment to differently-abled women.She has two stores- one at Banjara
Hills and another one at Secunderabad. She is now expanding her brand
“Anagha” through a franchisee model. Already one such store is coming up
in Himayatnagar, Hyderabad. Soon she wants to go many cities.
“Women are the real architects of society and children. If she is educated
and developed whole family and community prospers. We must allow women to
live their life in a free, joyful, and secured environment,” she feels.
She strongly advocates women empowerment. She is willing to hire as many
differently abled women as possible.
A woman's success is judged by many factors and different yardsticks. How
she is performs different roles as a daughter, wife, mother? Does she
manage her house and look after her family well? All these and many matter
a lot. But, for men, these hardly matter. This is really sad she says.
Women can definitely multi-task much better than men. They are more
sincere, creative, responsible and hard working. Technically too, they are
strong. They express themselves better than male counterparts. At
business, they are better suitable than men to interact with customers.
Women are excellent team players. The corporate environment is also
becoming more women friendly she feels.
The Handloom fabric plays a very important role in our life and in our
economy. It is one of the largest economic activities providing direct
employment to over 65 lakhs persons engaged in weaving and allied
activities. Withstanding competition from the power loom and mill sectors,
handlooms contributes nearly 19% of the total cloth produced in the
country. Handloom is unparalleled in its flexibility and versatility,
permitting experimentation and encouraging innovations. The strength of
Handloom lies in the introducing innovative designs, which cannot be
replicated by the Power loom sector. Thus, Handloom forms a part of the
heritage of India and exemplifies the richness and diversity of our
country and the artistry of the weavers she says.
What is really interesting and makes Anagha different from others is it
deals in only Handloom fabric. Anagha is dubbed by many discerning
customers as Handloom Haven. The Handloom clothes are known for its
heritage and the tradition of excellent craftsmanship. Handlooms provide
livelihood to millions of weavers and craftspersons. But, weavers are
slowly going out of their tradition. Anagha extends helping hand by
contributing to restore dying art of weaving and helps weaver community by
only trading in Handloom clothes she informed.
You can reach Sarvamangala at her store Anagha at 6-3-251/2/1/b, 1st
Floor, Lane between Post Office & GVK 1 Mall, Opp. to GVK Mall Exit in the
lane,, Road No. 1, Banjara Hills, Hyderabad - 500034. Tel: 040 66252911 &