Hyderabad, June'04: Sister Nivedita Foundation of Sister Nivedita College of Professional Studies, a decade old premier management institute to release "Business Views", state’s first quarterly journal of management.

Disclosing this at a press conference, Dr. V. Kondal Rao, Chairman of Sister Nivedita Foundation informed that the journal will be released at the 8th Convocation of Sister Nivedita College of Professional Studies to be held at FAPCCI on 28th June by Mr. Sudhakar Reddy Banala Kasi, Vice President Corporate Services of Satyam Computer Services Ltd. graced by the Hon’ble Speaker of A.P. Legislative Assembly Sri K. R. Suresh Reddy, Prof. K. Jayashankar - Former VC, Kakatiya University and Prof. C. Subba Rao - Chairman, AP State Council of Higher Education, many other dignitaries and the media attending the function.

Informing further, he added that the state of Andhra Pradesh has as many as 209 recognised Management Colleges including Open Universities, which turnout about 12,000 M.B.As every year. Besides these, several branches foreign universities and other training institutions churn out another 12, 000 to 15,000 Management Graduates, Post Graduates, Diploma and Certificate holders. But there is not a single journal except some in-house journals on business management originating from Hyderabad to meet their scholastic and higher exposure needs. Hence, Sister Nivedita Foundation is launching "Business Views" to bridge this gap, mainly aiming at MBA colleges dedicated for management and training institutes.

The journal intends to provide an opportunity for students, trainees and management Professionals to have first hand information on what is happening in Andhra Pradesh in general and Hyderabad in particular in the fields of Economy, Education and Employment. It will highlight the events which are happening in the state, on emerging employment prospects, findings of project studies made by students and others. It will bring out the abstracts of important seminar discussions made and in general enumerate the trends, directions and projections in the fields of business and industry. It will have a general section, AP section and also a section for students of management.

Management education is the most sought after discipline by many students now. But right type of management education can only be had when the students not only have class room instruction but also a wide ranging exposure through current literature, through case studies, success stories of achievers, analytical studies and reviews etc. made in the journals. Business Views would be very much helpful to build up the competitive strengths of students by highlighting on many current and contemporary problems and issues confronted by the concerns.

The journal aims at providing an opportunity to all those who are interested in ventilating their ideas on economy, management and business to enable the practitioners and policy makers to take appropriate decisions on time. The journal intends to create an avenue for a meaningful interaction between Students, Academicians, Management Practitioners and Policy Makers. The journal is ably assisted by the eminent men on its editorial board and also by experienced educationalists like Dr. V. Kondal Rao, who will be its Chief Editor, by Dr. R. Pushpavathi, who will be its Editor. It has Sri Krishna Sagar Rao, CEO of Matrix Life Systems, a young and dynamic consultant and corporate trainer and corporate strategist of international standing as its Advisor.

The journal mainly aims at institutional and individual subscribers. To start with it is publishing about 5,000 copies aiming to reach the ultimate target of about 25,000 to 30,000 copies in couple of months to be able to meet the needs of not only its subscribers but also to make it available in the stalls for all others interested in it. The journal is modestly priced at Rs.25/- per copy to make it affordable to students. In order to price it so low, it goes without saying that is has to fall back on advertisements for which it needs the patronage of business houses and industries.